Breaking News

Rethinking today’s attribution problem in digital marketing

Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns. The post Rethinking today’s attribution problem in… Please visit Search Engine Land for the full article.

Please click the link below to view full content:

Source – Search Engine Land:
Rethinking today’s attribution problem in digital marketing

Check Also

AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting

Google Customer Match becomes more accessible to advertisers that don’t have large customer email lists. ...