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The Best Types of Content for Local Businesses: Building Geo-Topical Authority

Posted by MiriamEllisQ: What kind of content should a local business develop?A: The kind that converts!Okay, you could have hit on that answer yourself, but as this post aims to demonstrate: There are almost as many user paths to conversion as there are customers in your city, and Your long-term goal is to become the authority in your industry and geography that consumers and search engines turn to.Google’s widely publicized concept of micro-moments has been…

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Source – Moz Blog:
The Best Types of Content for Local Businesses: Building Geo-Topical Authority

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