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SEO Is a Means to an End: How Do You Prove Your Value to Clients?

Posted by KameronJenkins“Prove it” is pretty much the name of the game at this point. As SEOs, we invest so much effort into finding opportunities for our clients, executing strategies, and on the best days, getting the results we set out to achieve. That’s why it feels so deflating (not to mention mind-boggling) when, after all those increases in rankings, traffic, and conversions our work produced, our clients still aren’t satisfied. Where’s the disconnect? The…

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Source – Moz Blog:
SEO Is a Means to an End: How Do You Prove Your Value to Clients?

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