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Reputation Management SEO: How to Own Your Branded Keywords in Google – Whiteboard Friday

Posted by randfishA searcher’s first experience with your brand happens on Google’s SERPs — not your website. Having the ability to influence their organic first impression can go a long way toward improving both customer perception of your brand and conversion rates. In today’s Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO and tactics for doing it effectively. Click on the whiteboard image above to open a high-resolution version in…

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Source – Moz Blog:
Reputation Management SEO: How to Own Your Branded Keywords in Google – Whiteboard Friday

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