Breaking News

Moz the Monster: Anatomy of an (Averted) Brand Crisis

Posted by Dr-PeteOn the morning of Friday, November 10, we woke up to the news that John Lewis had launched an ad campaign called “Moz the Monster”. If you’re from the UK, John Lewis needs no introduction, but for our American audience, they’re a high-end retail chain that’s gained a reputation for a decade of amazing Christmas ads. It’s estimated that John Lewis spent upwards of £7m on this campaign (roughly $9.4M). It quickly became…

Please click the link below to view full content:

Source – Moz Blog:
Moz the Monster: Anatomy of an (Averted) Brand Crisis

Check Also

Why We’re Doubling Down on the Future of SEO – Moz + STAT

Posted by Dr-PeteSearch is changing. As a 200-person search marketing software company, this isn’t just ...