Breaking News

How to Write Marketing Case Studies That Convert

Posted by kerryjonesIn my last post, I discussed why your top funnel content shouldn’t be all about your brand. Today I’m making a 180-degree turn and covering the value of content at the opposite end of the spectrum: content that’s directly about your business and offers proof of your effectiveness.Specifically, I’m talking about case studies.I’m a big believer in investing in case studies because I’ve seen firsthand what happened once we started doing so at…

Please click the link below to view full content:

Source – Moz Blog:
How to Write Marketing Case Studies That Convert

Check Also

Don’t Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them

Posted by Tom.CapperDigital marketing is a proudly data-driven field. Yet, as SEOs especially, we often ...