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How to Set Up GTM Cookie Tracking (and Better Understand Content Engagement)

Posted by Joel.MesherghiThe more you understand the behaviour of your users, the better you can market your product or service — which is why Google Tag Manager (GTM) is a marketer’s best friend. With built-in tag templates, such as scroll depth and click tracking, GTM is a powerful tool to measure the engagement and success of your content.  If you’re only relying on tag templates in GTM, or the occasionally limiting out-of-box Google Analytics, then you could…

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Source – Moz Blog:
How to Set Up GTM Cookie Tracking (and Better Understand Content Engagement)

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