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How to Make Effective, High-Quality Marketing Reports & Dashboards

Posted by Dom-WoodmanMy current obsession has been reporting. Everyone could benefit from paying more attention to it. Five years, countless ciders, and too many conferences into my career, I finally spent some time on it. Bad reporting soaks up just as much time as pointless meetings. Analysts spend hours creating reports that no one will read, or making dashboards that never get looked it. Bad reporting means people either focus on the wrong goals, or…

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How to Make Effective, High-Quality Marketing Reports & Dashboards

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