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How to Diagnose Your SEO Client’s Search Maturity

Posted by HeatherPhysiocOne of the biggest mistakes I see (and am guilty of making) is assuming a client is knowledgeable, bought-in, and motivated to execute search work simply because they agreed to pay us to do it. We start trucking full-speed ahead, dumping recommendations in their laps, and are surprised when the work doesn’t get implemented. We put the cart before the horse. It’s easy to forget that clients start at different points of maturity…

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Source – Moz Blog:
How to Diagnose Your SEO Client’s Search Maturity

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The Difference Between URL Structure and Information Architecture – Whiteboard Friday

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