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How Much Data Is Missing from Analytics? And Other Analytics Black Holes

Posted by Tom.CapperIf you’ve ever compared two analytics implementations on the same site, or compared your analytics with what your business is reporting in sales, you’ve probably noticed that things don’t always match up. In this post, I’ll explain why data is missing from your web analytics platforms and how large the impact could be. Some of the issues I cover are actually quite easily addressed, and have a decent impact on traffic — there’s…

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How Much Data Is Missing from Analytics? And Other Analytics Black Holes

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