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How Google Gives Us insight into Searcher Intent Through the Results – Whiteboard Friday

Posted by randfishWhen Google isn’t quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In this episode of Whiteboard Friday, Rand offers some real-world examples of what we can glean just by skimming the kinds of things Google decides are relevant. Click on the whiteboard image above to open a high resolution version…

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Source – Moz Blog:
How Google Gives Us insight into Searcher Intent Through the Results – Whiteboard Friday

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