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How (and Whether) to Invest in and Structure Online Communities – Whiteboard Friday

Posted by randfishBuilding an online community sounds like an attractive idea on paper. A group of enthusiastic, engaged users working on their own to boost your brand? What’s the hitch?Well, building a thriving online community takes a great deal of effort, often with little return for a very long time. And there are other considerations: do you build your own platform, participate in an existing community, or a little of both? What are the benefits…

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How (and Whether) to Invest in and Structure Online Communities – Whiteboard Friday

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Content Comprehensiveness – Whiteboard Friday

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