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Google’s Walled Garden: Are We Being Pushed Out of Our Own Digital Backyards?

Posted by Dr-PeteEarly search engines were built on an unspoken transaction — a pact between search engines and website owners — you give us your data, and we’ll send you traffic. While Google changed the game of how search engines rank content, they honored the same pact in the beginning. Publishers, who owned their own content and traditionally were fueled by subscription revenue, operated differently. Over time, they built walls around their gardens to keep…

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Source – Moz Blog:
Google’s Walled Garden: Are We Being Pushed Out of Our Own Digital Backyards?

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