Breaking News

Don’t Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them

Posted by Tom.CapperDigital marketing is a proudly data-driven field. Yet, as SEOs especially, we often have such incomplete or questionable data to work with, that we end up jumping to the wrong conclusions in our attempts to substantiate our arguments or quantify our issues and opportunities. In this post, I’m going to outline 4 data analysis pitfalls that are endemic in our industry, and how to avoid them. 1. Jumping to conclusionsEarlier this year, I…

Please click the link below to view full content:

Source – Moz Blog:
Don’t Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them

Check Also

Our Readership: Results of the 2017 Moz Blog Reader Survey

Posted by Trevor-KleinThis blog is for all of you. In a notoriously opaque and confusing ...