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Declining Organic Traffic? How to Tell if it’s a Tracking or Optimization Issue

Posted by andrewchocoPicture this scenario. You’re a new employee that has just been brought in to a struggling marketing department (or an agency brought on to help recover lost numbers). You get access to Google Analytics, and see something like this: (Actual screenshot of the client I audited) This can generate two types of emotional response: excitement or fear (or both). The steady decline in organic traffic excites you because you have so many tactics…

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Source – Moz Blog:
Declining Organic Traffic? How to Tell if it’s a Tracking or Optimization Issue

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