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Building a Community of Advocates Through Smart Content

Posted by Michelle_LeBlancFrom gentle criticism to full-on trolls, every brand social media page or community sometimes faces pushback. Maybe you’ve seen it happen. Perhaps you’ve even laughed along as a corporation makes a condescending misstep or a local business publishes a glaring typo. It’s the type of thing that keeps social media and community managers up at night. Will I be by my phone to respond if someone needs customer service help? Will I know…

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Source – Moz Blog:
Building a Community of Advocates Through Smart Content

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