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Better Than Basics: Custom-Tailoring Your SEO Approach

Posted by Laura.LippayJust like people, websites come in all shapes and sizes. They’re different ages, with different backgrounds, histories, motivations, and resources at hand. So when it comes to approaching SEO for a site, one-size-fits-all best practices are typically not the most effective way to go about it (also, you’re better than that).An analogy might be if you were a fitness coach. You have three clients. One is a 105lb high school kid who wants…

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Better Than Basics: Custom-Tailoring Your SEO Approach

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