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5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

Posted by Tom.CapperGiven the increasing importance of brand in SEO, it seems a cruel irony that many household name-brands seem to struggle with managing the channel. Yet, in my time at Distilled, I’ve seen just that: numerous name-brand sites in various states of stagnation and even more frustrated SEO managers attempting to prevent said stagnation.  Despite global brand recognition and other established advantages that ought to drive growth, the reality is that having a household…

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Source – Moz Blog:
5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

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