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You will never be surprised by a smartphone launch again

It’s Christmas and under the tree are dozens of presents. Children pad down the steps, brimming with excitement and arguing over who will unwrap their presents first. They stop short, feet from the tree, and are overcome with sadness: None of the presents are wrapped. There are no surprises. There is no magic. This is the modern world of the smartphone launch, a sad fact illustrated once again by the insanely detailed leak of everything…

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You will never be surprised by a smartphone launch again

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