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Why it's so important Apple takes Siri to the next level

In the race to build the ultimate personal voice assistant, Apple had a running start. But instead of running hard for the past five years, Apple slowed into a steady trot, seemingly unconcerned about the competitors hot on its heels. Now Apple and Siri are at risk of being lapped, and the only hope for future dominance in the fast-growing voice and artificial-intelligence space rests firmly on whatever Apple CEO Tim Cook says during Monday’s…

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Why it's so important Apple takes Siri to the next level

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