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Volvo's wave of electric cars starts with a new brand: Polestar

Volvo made a big commitment earlier this year to put electric motors in all of its vehicles by 2019 — and now the automaker will double down on electrification with an entirely new luxury car brand.  Volvo and its Chinese parent company, Geely Holdings, just announced that they’ll invest about $755 million together to create Polestar, which will manufacture electrified vehicles in China. The new brand will be a “fully consolidated Volvo Cars subsidiary,” focused…

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Volvo's wave of electric cars starts with a new brand: Polestar

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