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The Truth campaign took down teen smoking. Now it's going after JUUL.

JUUL is the vape giant that went from zero to $16 billion in three years. Truth Initiative is the largest anti-smoking organization in the United States. Both the company and the non-profit claim to have the same goal: helping smokers quit tobacco cigarettes. But Robin Koval, CEO and president of Truth Initiative, hasn’t been shy about slamming JUUL.  SEE ALSO: Juul vapes will contribute to a dangerous e-waste crisis “The fact that JUUL is acting…

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Source – Mashable:
The Truth campaign took down teen smoking. Now it's going after JUUL.

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