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Study: You’re secretly being trained to break your iPhone on purpose

Buying a new iPhone whenever a new one is released would sure help Apple’s bottomline, but it’s not so nice on your wallet. Of course, it’s slightly easier to justify to yourself when you’re forced to upgrade your phone when it’s broken. But what if you’re “accidentally” breaking your phone, on purpose, to justify the upgrade? According to a recent study, that’s exactly what we’re doing. A recent Columbia Business School study found that people…

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Source – Mashable:
Study: You’re secretly being trained to break your iPhone on purpose

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