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Kodak is using nostalgia to win its way back into your heart

For many of us, or at least those born before the 2000s, Kodak can really bring back memories. It was the company behind those hunky yellow disposable cameras of the ’90s. It was a pioneer in photography and motion picture film, breaking into the industry back in the 1880s.  But with a withering name that’s now more nostalgic than contemporary, the 128-year-old company is now vying for its place in the digital world, with a…

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Kodak is using nostalgia to win its way back into your heart

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