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iPhone commercial or foreign indie film? Apple gets artsy with new ad.

Apple’s latest commercial looks like something straight out of a foreign indie film. “Take Mine” is Apple’s latest one-minute ad meant to show off the iPhone 7 Plus’ portrait mode and new depth-of-field feature. The short film, featuring indie film-style yellow subtitles, starts in an old cafe and proceeds to take us around what appears to be a Greek village to meet  locals who would fit well into a Criterion Collection classic film. …

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iPhone commercial or foreign indie film? Apple gets artsy with new ad.

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