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Inside Amazon's playbook to take on Netflix in India

Go local. Speak the language. That seems to be Amazon’s mantra in India where it announced the launch of its Prime Video service on Tuesday.  SEE ALSO: A Tale of two Indias: An emerging tech superpower or market for the rest of the world In an increasingly competitive on-demand video market in the country, what separates Prime Video from its global competitor Netflix is the focus on locally relevant content – original and partnered –…

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Inside Amazon's playbook to take on Netflix in India

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