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How douchey is this Atari baseball cap with built-in speakers?

Atari’s mounting a comeback with the Ataribox, its first game console in decades, but it’s also selling baseball caps with built-in speakers. Yeah, really. The Speakerhat is part of “Atari Connected Life,” a subdivision that’s “all about retro, arcade & mobile gaming, modern PC & console games. + web & connected tech and all things cool, geeky and fun,” according to its Twitter bio. SEE ALSO: These are the 10 games Atari should include on…

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How douchey is this Atari baseball cap with built-in speakers?

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