Ginormous Piccadilly screen will send targeted ads based on the colour of your car

The billboard lights at Piccadilly Circus in London are getting a makeover which will take it into the 21st century and beyond, making it the largest of its kind in Europe.  SEE ALSO: Nighttime at Piccadilly Circus, the shining neon heart of London The new screen will basically be a ginormous Smart TV —  even better than-4K and larger than a tennis court (790 sq. m).  Landsec — the company which has owned Piccadilly Lights…

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Source – Mashable:
Ginormous Piccadilly screen will send targeted ads based on the colour of your car