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Ghost world: How Snapchat killed it in 2016

Snapchat’s wrapping up its biggest year ever, and the app—along with the entire social media space—will never be the same again.  From major changes to the app itself, to a new advertising platform, to Spectacles, to a company rebrand (hello, Snap!), and an IPO on the horizon, looking back at 2016, it’s clear that Evan Spiegel showed the world a company that’s a force to be reckoned with—along with some hints as to what to…

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Source – Mashable:
Ghost world: How Snapchat killed it in 2016

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