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Ford ready to innovate, but not at the expense of customer needs

RANCHOS PALOS VERDES — Ford wants to innovate, but not at the expense of its customers and core business. That’s the core takeaway from Ford CEO Mark Fields’ sit down on Monday with Recode’s Kara Swisher and Pete Kafka at the annual Code Conference. “[We] want to keep up with the customer, not just keep up with the competition,” Fields said. While Fields talked about the company’s investment in Silicon Valley and its Smart Mobility…

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Ford ready to innovate, but not at the expense of customer needs

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