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Facebook can't run away the realities of video advertising anymore

Count down three seconds in your head. It goes fast, right?  I bet you did it the “one-hippopotamus way.” That’s actually considerably more than 3 seconds. Ask Siri to set a 3-second timer and then try to read something on the web. Exactly, it’s barely enough time for a sentence, including this one. A couple of years ago, Facebook apparently set 3 seconds or less as the benchmark for actual video ad engagement. A choice…

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Source – Mashable:
Facebook can't run away the realities of video advertising anymore

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