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Apple is getting serious about augmented reality with this new appointment

For most people, AR is Pokémon Go and little else. But for Apple, it’s an important part of the company’s future Apple just re-assigned Frank Casanove, former lead for iPhone Partner Marketing, into a new role: chief of Product Marketing for AR, Bloombreg reported Tuesday.  SEE ALSO: Apple’s Smart Battery Case is the best way to power your iPhone for days Casanova changed his LinkedIn profile bio to reflect the new title. “I’m responsible for…

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Source – Mashable:
Apple is getting serious about augmented reality with this new appointment

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