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Apple design chief Jony Ive 'really' wants you to buy that damn book

When Apple’s head of design speaks, Apple fans and design pros alike listen closely. Which is why a video promoting Apple’s new book and starring Jony Ive is getting more attention than a normal product spot.  SEE ALSO: An Apple fan just saved you $300 (Apple Book not included) Since the announcement of the $300 book, “Designed by Apple in California,” Apple has received a few choice shots over the high price of what some…

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Source – Mashable:
Apple design chief Jony Ive 'really' wants you to buy that damn book

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