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Amazon is so dominant that even successful retail startups are playing its game

Tuft & Needle is a success story, growing over the last five years to push a new model of e-commerce that’s upending traditional bedding sellers. Now, it’s heading for the big time with a big expansion of its own brick and mortar stores.  Who does a successful startup call when its making such a big move? Amazon, of course.  Starting with a forthcoming showroom near Amazon’s Seattle home base, Tuft & Needle plans to launch…

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Source – Mashable:
Amazon is so dominant that even successful retail startups are playing its game

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