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US Security vs. Privacy – How Each Choice Could Affect Apple’s Brand Integrity

The ongoing spat between Apple and the FBI over the iPhone owned by one of the San Bernardino terrorists is bound to have huge implications on Apple’s brand integrity, consumer privacy, data encryption and law enforcement efforts. According to Apple’s CEO, Tim Cook, consumer privacy trumps the federal government’s attempts to have Apple develop software that can help the FBI crack the passcode protecting the terrorist’s iPhone. Nevertheless, interested parties have advanced reasons why Apple…

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US Security vs. Privacy – How Each Choice Could Affect Apple’s Brand Integrity

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