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Should Companies Use Empathy in Brand Marketing?

Empathy is becoming a crucial part of brand marketing as consumers are demanding that companies show understanding of and sensitivity to their issues, concerns, and struggles. As the year continues, the world is swiftly moving toward a more customer-centric marketing model where brands must know and identify with its customers. Here, marketers and business owners can learn more about empathy brand marketing and how to use it to cater to their target market. What is…

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Should Companies Use Empathy in Brand Marketing?

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