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Snapchat's Introducing New Data Options to Highlight the Offline Impact of Snap Ads

Snapchat is introducing new tools which will help highlight how Snap ads are helping to drive in-store visits. Please click the link below to view full content: Source – Social Media Today: Snapchat's Introducing New Data Options to Highlight the Offline Impact of Snap Ads

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Ask SMT: Are there too many social media metrics? Which do you find most valuable?

We asked out SMT Influencers for their insight on social media marketing metrics – and which are the most important. Please click the link below to view full content: Source – Social Media Today: Ask SMT: Are there too many social media metrics? Which do you find most valuable?

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The Top 8 Social Media Trends to Watch Out For [Infographic]

This new infographic provides some context for the changes and challenges we can expect to see in social media this summer. Please click the link below to view full content: Source – Social Media Today: The Top 8 Social Media Trends to Watch Out For [Infographic]

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Facebook Provides New Tools to Help Small Businesses Make Better Use of their Platforms

Facebook has announced a new set of tools to help small businesses make better use of the platform.  Please click the link below to view full content: Source – Social Media Today: Facebook Provides New Tools to Help Small Businesses Make Better Use of their Platforms

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M is for Media: A Key in the Development of Your Personal Brand

In an excerpt adapted from his new book, Barry Feldman explains the importance of understanding the various media channels when building your personal brand. Please click the link below to view full content: Source – Social Media Today: M is for Media: A Key in the Development of Your Personal ...

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Instagram Merges Disappearing and Permanent Messages, Increasing Pressure on Snapchat

Instagram has merged their disappearing messages into their regular messaging feed, bringing the function more in line with Snapchat. Please click the link below to view full content: Source – Social Media Today: Instagram Merges Disappearing and Permanent Messages, Increasing Pressure on Snapchat

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Last 5 Years of Social Media Marketing #SMTLive Recap

In case you missed it, here’s a recap from our April 11th live Twitter chat looking back on the past five years of social media marketing; the good, the bad, and the ugly. Please click the link below to view full content: Source – Social Media Today: Last 5 Years ...

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Facebook Announces First Ever Communities Summit for Group Admins

Facebook has announced its first ever Communities Summit for Group admins. Please click the link below to view full content: Source – Social Media Today: Facebook Announces First Ever Communities Summit for Group Admins

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3 Key Steps in Building Your Personal Brand on LinkedIn

LinkedIn can be a great platform to generate freelance business – but it does take time and effort. Please click the link below to view full content: Source – Social Media Today: 3 Key Steps in Building Your Personal Brand on LinkedIn

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Facebook Releases New Courses to Help Journalists Make Better Use of Their Platforms

Facebook has released a new course to help journalists make best use of Facebook, with some interesting lessons and insights. Please click the link below to view full content: Source – Social Media Today: Facebook Releases New Courses to Help Journalists Make Better Use of Their Platforms

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