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LinkedIn's Adding Snapchat-Like Geofilters for Conferences and Events

LinkedIn is adding new, Snapchat-like video filters to their mobile app. Please click the link below to view full content: Source – Social Media Today: LinkedIn's Adding Snapchat-Like Geofilters for Conferences and Events

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Why, What and How of Audience-First Marketing Strategy and Segmentation [Podcast]

In a new Social Zoom Factor podcast, Pam Moore looks at how to develop an audience-first marketing strategy – and why you need to do so. Please click the link below to view full content: Source – Social Media Today: Why, What and How of Audience-First Marketing Strategy and Segmentation ...

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Facebook Announces New Measures to Tackle Political Interference via Facebook Ads

Facebook has announced some new tools after conducting an investigation into Russia-backed political ads.  Please click the link below to view full content: Source – Social Media Today: Facebook Announces New Measures to Tackle Political Interference via Facebook Ads

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10 Can’t-Miss Episodes of ‘Focus on Customer Service’ – And a New Podcast

As the Focus on Customer Service podcast says goodbye, a look at 10 can’t-miss episodes. Plus, a special announcement about a brand-new podcast! Please click the link below to view full content: Source – Social Media Today: 10 Can’t-Miss Episodes of ‘Focus on Customer Service’ – And a New Podcast

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Facebook Expands Messenger Lite into More Regions, Increases Audience Potential

Facebook is expanding access to Messenger Lite, its stripped down version of Messenger. Please click the link below to view full content: Source – Social Media Today: Facebook Expands Messenger Lite into More Regions, Increases Audience Potential

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3 Ways to Retarget Your Instagram Audience with Facebook Ads

Here are three ways to retarget your Instagram audience using Facebook ads. Please click the link below to view full content: Source – Social Media Today: 3 Ways to Retarget Your Instagram Audience with Facebook Ads

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5 Reasons You Should Use Video on Your Website [Infographic]

This infographic outlines five key reasons why you should use video on your website. Please click the link below to view full content: Source – Social Media Today: 5 Reasons You Should Use Video on Your Website [Infographic]

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Snapchat's Launching a New AR Art Installation Project

Snapchat’s launching a new project which will enable visual artists to place 3D augmented reality art in specific locations. Please click the link below to view full content: Source – Social Media Today: Snapchat's Launching a New AR Art Installation Project

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Halloween Social Media Campaigns: 4 Trends to Inspire Giveaway Ideas

Here are some ideas on Halloween marketing promotions for 2017. Please click the link below to view full content: Source – Social Media Today: Halloween Social Media Campaigns: 4 Trends to Inspire Giveaway Ideas

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The State of Social Engagement 2017 [Podcast]

In a new Social Business Engine podcast, Bernie Borges speaks with Dayle Hall, SVP of Marketing at Lithium Technologies, to discuss ‘Lithium’s State of Social Engagement’ report. Please click the link below to view full content: Source – Social Media Today: The State of Social Engagement 2017 [Podcast]

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