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Google extends olive branch to publishers, lays out new focus on subscriptions

The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been facing. The post Google extends olive branch to publishers, lays out new focus on subscriptions appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below ...

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SearchCap: Updates to AdWords daily budgets, Bing’s Dynamic Search Ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Updates to AdWords daily budgets, Bing’s Dynamic Search Ads & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please ...

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Google announces AdWords daily budgets can overspend by 2x, automatically

While advertisers won’t be on the hook for overages, the real question is why are daily budgets still the only option? The post Google announces AdWords daily budgets can overspend by 2x, automatically appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click ...

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Visually understanding your site structure and external link weight impact

Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization tool, to create a visual representation of your site structure with regard to inbound link strength. The post Visually understanding your site structure… Please visit Search Engine Land ...

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Audiences to employ for extra online marketing bang!

Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites. The post Audiences to employ for extra online marketing bang! appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below ...

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Bing Ads rolling out Dynamic Search Ads to US and UK

Advertisers can now let the Bing Ads algorithm match user queries and generate their ads. The post Bing Ads rolling out Dynamic Search Ads to US and UK appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below to view ...

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Are Home Service Ads the death of home-based businesses on Google?

Google is expanding their Home Service Ads across more and more cities in the US, and some home-based business owners are worried. Columnist Joy Hawkins explains how this move impacts these businesses and what they can do to combat a loss of local search visibility. The post Are Home Service ...

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SearchCap: Google Insights Engine Project, Instant AMP label & Google Express

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Insights Engine Project, Instant AMP label & Google Express appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click ...

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Google test surfaces user data for publishers as part of new Insights Engine Project

Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions. The post Google test surfaces user data for publishers as part of new Insights Engine Project appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please ...

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2017 growth hacks: Increase CTR by monitoring competitive offers

Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers. The post 2017 growth hacks: Increase CTR by monitoring competitive offers appeared first on Search Engine Land. Please visit Search ...

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