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5 strategies to improve your ad copy

Need some ideas to make your search ads really shine? Columnist Mona Elesseily provides tips for improving your ad copy to increase conversions. The post 5 strategies to improve your ad copy appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the ...

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Is it time to consider local marketing automation software?

More than half of worldwide searches are now on mobile devices. Today’s consumers research products on the go, zig-zagging across devices from search results to customer reviews and social media. The name of the game for brands is bridging the gap between online or mobile search and in-store visits… Please ...

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SearchCap: Google I/O news, Google ‘Buy Button’ program & today’s Google doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google I/O news, Google ‘Buy Button’ program & today’s Google doodle appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please ...

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Google Assistant comes to iPhone, adds alerts, hands-free calling & more

Google’s virtual assistant gains a number of new features and expands to Apple’s iPhone as competition for Siri & Cortana. The post Google Assistant comes to iPhone, adds alerts, hands-free calling & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click ...

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Google confirms job search rolling out in coming weeks

After weeks of testing, Google has finally confirmed at Google I/O they are rolling out a job search feature. The post Google confirms job search rolling out in coming weeks appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below ...

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Google announces Lens, an AI-powered visual search tool

At today’s Google I/O 2017 conference keynote, Google introduces a new visual search tool coming to Google Assistant and Google Photos. The post Google announces Lens, an AI-powered visual search tool appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link ...

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The anatomy of ad copy relevance: The new Google standard

Columnist Jason Puckett discusses how today’s most advanced advertisers are implementing sophisticated ad copy at scale across their accounts. The post The anatomy of ad copy relevance: The new Google standard appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link ...

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5 massive SEO and content shifts you need to master right now

What can today’s industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their implications. The post 5 massive SEO and content shifts you need to master right now appeared first on Search Engine Land. Please visit Search Engine Land ...

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Relevance vs. authority: Which link has more value? (Part 3)

In the third and final installment of his series on authority versus relevance in link building, columnist Andrew Dennis shares insights from experts who believe that the better metric depends on the situation. The post Relevance vs. authority: Which link has more value? (Part 3) appeared first on… Please visit ...

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What is the Antikythera Mechanism? Google doodle honors ancient astronomical tool

Today marks the 115th anniversary of the discovery of an analog astronomical computer found in Roman ship cargo dating back to 150 BC. The post What is the Antikythera Mechanism? Google doodle honors ancient astronomical tool appeared first on Search Engine Land. Please visit Search Engine Land for the full ...

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