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Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer

Today’s customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint. To… Please visit Search Engine Land for the full article. Please click the ...

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Master modern marketing technology leadership over 2 intense days

We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired… Please visit Search Engine Land for ...

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SearchCap: Chrome without GoogleBot, stacked PPC bidding & local SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Chrome without GoogleBot, stacked PPC bidding & local SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the ...

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Here’s a script to help manage bids by keyword match type.

Columnist Frederick Vallaeys explains the concept of “stacked bidding” and provides an AdWords script to help monitor your tiered bids. The post Here’s a script to help manage bids by keyword match type. appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click ...

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New study confirms Google doesn’t use Chrome browser data to discover new URLs

GoogleBot did not visit a test page that Chrome accessed days before. The post New study confirms Google doesn’t use Chrome browser data to discover new URLs appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below to view full ...

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National retailers: Stop ignoring local SEO

National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew Shotland explains why this mindset may be hurting their ability to get the most out of organic search. The post National retailers: Stop ignoring local SEO… Please visit Search Engine ...

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SearchCap: Google offensive results, Google Fred update & Google Assistant

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google offensive results, Google Fred update & Google Assistant appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the ...

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Google launches new effort to flag upsetting or offensive content in search

Using data from human “quality raters,” Google hopes to teach its algorithms how to better spot offensive and often factually incorrect information. The post Google launches new effort to flag upsetting or offensive content in search appeared first on Search Engine Land. Please visit Search Engine Land for the full ...

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Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80%

Amazon and Yelp expected to see biggest search revenue growth rates in US. The post Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80% appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below to ...

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10 AdWords ad copy testing ideas you can use right now

Wondering where to begin with ad copy testing? Columnist Jason Puckett shares some ideas to get you started. The post 10 AdWords ad copy testing ideas you can use right now appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link ...

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