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Pinterest’s Lens update adds a Snapchat-style look and a fashion sense

Pinterest is making its image-scanning visual search tool easier to use and more useful for outfit ideas. The post Pinterest’s Lens update adds a Snapchat-style look and a fashion sense appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below ...

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How SEO can create budget efficiencies in paid search campaigns

Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency. The post How SEO can create budget efficiencies in paid search campaigns appeared first on Search Engine Land. Please visit Search Engine Land ...

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Summer solstice 2017 Google doodle marks the longest day of the year

To celebrate today’s summer solstice, Google has brought back the animated mouse featured in its spring solstice doodle in March. The post Summer solstice 2017 Google doodle marks the longest day of the year appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please ...

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Reviews & other UGC more influential for consumers than search engines & ads [Study]

After ratings and reviews, search engines had the greatest influence on buying behavior. The post Reviews & other UGC more influential for consumers than search engines & ads [Study] appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below to ...

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SearchCap: Google job schema, Google mobile first & the SEO movie

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google job schema, Google mobile first & the SEO movie appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click ...

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Google adds a fidget spinner to its basket of Easter eggs

As if the internet wasn’t already a big enough distraction, Google queries for “spinner” now return an interactive fidget spinner at the top of results. The post Google adds a fidget spinner to its basket of Easter eggs appeared first on Search Engine Land. Please visit Search Engine Land for ...

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‘SEO: The Movie’ aims to trace the rise of internet marketing

Documentary features stories from the early days of SEO, as told by some of the industry’s well-known pioneers. The post ‘SEO: The Movie’ aims to trace the rise of internet marketing appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link ...

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Advanced testing: What 4,000 A/B tests can teach you

Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what’s critical for the success of any A/B testing program. The post Advanced testing: What 4,000 A/B tests can teach you… Please visit Search Engine ...

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Google advice: Switch your m-dot domain to responsive before the mobile-first index rollout

Google also says the mobile-first index may not have a single launch day, but could rollout piecemeal as sites are ready for the change. The post Google advice: Switch your m-dot domain to responsive before the mobile-first index rollout appeared first on Search Engine Land. Please visit Search Engine Land ...

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What link builders really want you to know

Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into issues link builders face with clients and webmasters. The post What link builders really want you to know appeared first on Search Engine Land. Please visit Search Engine Land for the full ...

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