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Answer engine JustAnswer now uses bots to route questions to human experts

The use of bots to qualify questions or leads, which are then handed off to experts or reps, may be the optimal chatbot use case. The post Answer engine JustAnswer now uses bots to route questions to human experts appeared first on Search Engine Land. Please visit Search Engine Land ...

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6 ways IoT will make local search for SMBs scalable

Don’t turn your attention away from the Internet of Things just yet. Contributor Wesley Young contends that the data provided by connected devices could help smaller players better compete with the big guys. The post 6 ways IoT will make local search for SMBs scalable appeared first on Search… Please ...

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4 (not so) ordinary conversion elements you may be abusing

Contributor Stoney DeGeyter argues that you should optimize with an eye toward conversions and let the rankings take care of themselves. The post 4 (not so) ordinary conversion elements you may be abusing appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click ...

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Submit your SEO questions to Google for upcoming short Q&A videos

Google hasn’t produced short-form SEO video answers for three years, but now they’re looking to start it back up again. The post Submit your SEO questions to Google for upcoming short Q&A videos appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click ...

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AdWords Scripts now available in new AdWords interface

AdWords Scripts have received some new capabilities in the new AdWords interface. Contributor Frederick Vallaeys walks us through what to expect. The post AdWords Scripts now available in new AdWords interface appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link ...

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SearchCap: Capitalizing on Google Tag Manager, Google My Business & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Capitalizing on Google Tag Manager, Google My Business & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click ...

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All-new MarTech Today guide: Enterprise Digital Personalization Tools

With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers now provide adaptive mobile experiences and website background images that closely match the visitor’s profile, as well as customized page layouts based on visitor… Please visit Search Engine Land for the full article. ...

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Danny Sullivan joins Google, leaves advisor role at Third Door Media

Search industry veteran journalist begins new role at Alphabet’s core business division on Monday The post Danny Sullivan joins Google, leaves advisor role at Third Door Media appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below to view full ...

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5 ways to capitalize on Google Tag Manager

If you haven’t taken advantage of Google Tag Manager, now may be the time to get started. Columnist Stela Yordanova outlines five ways to utilize GTM to help you improve your marketing results. The post 5 ways to capitalize on Google Tag Manager appeared first on Search Engine Land. Please ...

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Local SEO: 7 Google My Business questions asked and answered

At first glance, Google’s offering for local businesses might appear fairly simple. But questions inevitably arise. Contributor Sherry Bonelli explains the nuances and offers answers. The post Local SEO: 7 Google My Business questions asked and answered appeared first on Search Engine Land. Please visit Search Engine Land for the ...

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