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How to test and perfect nearly everything in PPC

Every successful advertiser knows that great headlines, powerful ad copy and compelling calls to action are the keys to conversion. But the only way to know that your ads are as effective as possible is to constantly test and refine them, to make sure they thoroughly resonate with your target… ...

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Google Search Console’s 7/13/17 update: What really changed?

Columnist Kyle Blanchette notes that after Google’s recent update to the Search Analytics report in Search Console, many of Merkle’s clients saw a significant increase in the total number of keywords reported per day. The post Google Search Console’s 7/13/17 update: What really changed? appeared… Please visit Search Engine Land ...

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How to generate ideas when competitive analysis shows you nothing

Columnist Julie Joyce explains how to find link-building inspiration when a competitive link analysis leaves you empty-handed. The post How to generate ideas when competitive analysis shows you nothing appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below to ...

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SearchCap: Google Q&A, voice search expands, app-install ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Q&A, voice search expands, app-install ads & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the ...

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Search marketers save $400 on SMX East until this Saturday!

Your search for actionable SEM and SEO tactics stops here. Join thousands of marketers at the largest search marketing conference on the East Coast — Search Engine Land’s SMX East, October 24–26, 2017, in New York City. Register today for an All Access Pass and pay the super early bird rate… Please visit Search Engine Land ...

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AdWords app-install campaigns to sunset as Universal App Campaigns take over

Google says Universal App Campaigns are now delivering 50% of app downloads across its network. The post AdWords app-install campaigns to sunset as Universal App Campaigns take over appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below to view ...

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Google adds 30 languages to voice search & makes it possible to use emojis with voice typing

Included among the new languages are Swahili and Amharic, two of the most popular African languages. The post Google adds 30 languages to voice search & makes it possible to use emojis with voice typing appeared first on Search Engine Land. Please visit Search Engine Land for the full article. ...

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5 mindset mistakes you may be making when it comes to SEO

Sometimes even the smartest SEOs are guilty of missing the forest for the trees. Columnist Tom Demers delves into some common attitudes and behaviors that can prevent your campaigns from reaching their full potential. The post 5 mindset mistakes you may be making when it comes to SEO appeared… Please ...

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6 tips for using location information to boost conversion

Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns. The post 6 tips for using location information to boost conversion appeared first on Search Engine Land. Please visit ...

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Google Questions and Answers for local businesses now available For Android

Questions and Answers are coming to the Google local listings. Here is how you can manage them as a business owner today. The post Google Questions and Answers for local businesses now available For Android appeared first on Search Engine Land. Please visit Search Engine Land for the full article. ...

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