Breaking News

Search Engine Land

A proven method for building a strong PPC account team

What’s the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency’s “team of teams” approach to account management. The post A proven method for building a strong PPC account team appeared first on Search Engine Land. Please visit ...

Read More & Comment »

St. Patrick’s Day Google doodle gives center stage to Ireland’s Skellig Michael

Located off the coast of County Kerry, Ireland, the island has been categorized as a World Heritage Site by UNESCO. The post St. Patrick’s Day Google doodle gives center stage to Ireland’s Skellig Michael appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please ...

Read More & Comment »

Three foolproof steps to excellent AdWords ads

With billions of paid search ads delivered each day, it’s imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to search creative excellence. The post Three… Please visit Search Engine ...

Read More & Comment »

Advice for AMP-curious publishers

Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile Pages. The post Advice for AMP-curious publishers appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search ...

Read More & Comment »

Search in Pics: Green GoogleBot, Google swings & hammock & a mini Google pool

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google mini pool: Source: Instagram Google swings: Source: Instagram Google… Please ...

Read More & Comment »

SearchCap: Google Home integration, AdWords local extensions & PageRank

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home integration, AdWords local extensions & PageRank appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link ...

Read More & Comment »

Google Home gets ‘Beauty & The Beast’ promo but Google says it’s not an ad

Appears to be the first-ever commercialization of Google’s home assistant product. The post Google Home gets ‘Beauty & The Beast’ promo but Google says it’s not an ad appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below to view ...

Read More & Comment »

Google launches location extension display ads for local businesses

Some other display ads may be converted automatically to the new format when users are nearby. The post Google launches location extension display ads for local businesses appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below to view full ...

Read More & Comment »

Mapping keywords to the buyer journey in SEO

Many marketers find keyword research difficult, but it doesn’t have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right content and measuring their effectiveness. The post Mapping keywords to the buyer journey in SEO… Please visit Search Engine Land ...

Read More & Comment »

Easy visualizations of PageRank and Page Groups with Gephi

Contributor Patrick Stox walks us through how to use a cluster analysis tool to visualize websites and identify opportunities for improving their link structure. The post Easy visualizations of PageRank and Page Groups with Gephi appeared first on Search Engine Land. Please visit Search Engine Land for the full article. ...

Read More & Comment »