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Bing Ads Editor releases updates to make Google Ads imports faster, easier

The enhancements focus on reliability, speed and parity. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: Bing Ads Editor releases updates to make Google Ads imports faster, easier

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Using insights to find new audiences to test for awareness campaigns

Learn how to test new audience combinations with the Audience Insights tool in Google Ads Audience Manager. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: Using insights to find new audiences to test for awareness ...

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Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination

McDonald’s campaign showed drivers in-car ads that mirrored billboards. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination

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Google on the March 2019 core update: This is not the biggest update we’ve released

That being said, the data does show some sites that got hit hard with previous core updates improved with this last one. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: Google on the March 2019 ...

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Early data on Google March 2019 Core Update show an interesting pattern

While Google would not say if the March 2019 core update was a reversal of the August 1 update, the data paint a pretty compelling picture. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: Early ...

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Google Ads now makes reporting column recommendations

With this update, Bid Strategy Type is no longer a required column. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: Google Ads now makes reporting column recommendations

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Building an attribution strategy

Incomplete data leads to ineffective marketing strategies. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: Building an attribution strategy

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A WordPress safety plan for SEOs and developers

How to protect your WordPress site from attack and keep it safe and secure. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: A WordPress safety plan for SEOs and developers

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SEO industry ‘a minefield of dodgy practitioners’: Australian official seeks action

Small business advocate is calling for new regulation. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: SEO industry ‘a minefield of dodgy practitioners’: Australian official seeks action

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No more confusion: Google gives core update a name, and a structure

Google’s Danny Sullivan says this week’s algorithm change will be called the “March 2019 Core Update,” hopes structure will cut back on confusion. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: No more confusion: Google ...

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