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The Mad Scientists of Paid Search — SMX Advanced Session Recap

Honoring a long-standing SMX Advanced tradition, 3 mad scientists share test results and analyze trends to unlock the secrets of attribution and paid search behaviors. Here’s a recap of their session by contributor Mona Elesseily. Please visit Search Engine Land for the full article. Please click the link below to ...

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Why your marketing performance problem is really a measurement challenge

Find out why poor marketing performance may actually be a measurement problem and how you can get better results. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: Why your marketing performance problem is really a ...

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SearchCap: Google replacing video boxes, hoarding content & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: SearchCap: Google replacing video boxes, hoarding content ...

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Google changed the way it works, and no one really noticed

If you missed the changes Google made late last year on labeling country services, you’re not alone. Contributor Patrick Stox goes through the update and explains why you’re seeing a better experience for local users. Please visit Search Engine Land for the full article. Please click the link below to ...

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How to hire the right people for your marketing team

What are the essential skills for a mature marketing team? Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: How to hire the right people for your marketing team

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Should you keep your best content on your site or send it away?

Contributor Julie Joyce looks at the pros and cons of keeping content on your site versus sending it away. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: Should you keep your best content on your ...

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Amazon in deal with Marriott to make Alexa a ‘virtual concierge’ in hotel rooms

The program offers the potential for better customer experiences, but privacy concerns could slow deployment. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: Amazon in deal with Marriott to make Alexa a ‘virtual concierge’ in ...

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Google replacing video boxes with video carousel on desktop search

Notice a change to your video views on some of your more popular videos? Google made a change in search on how they display video boxes. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: Google ...

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5 things to check if your traffic suddenly drops

Has your traffic taken a sudden nosedive for no obvious reason? Let’s investigate the most common underlying issues and the ways to get back on track. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: 5 ...

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SearchCap: Google Search Console welcomes API, SMX Advanced recap & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: SearchCap: Google Search Console welcomes API, SMX ...

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