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Investors anxious about Google traffic acquisition costs, which regulation could further increase

Mobile fees and new regulatory moves could bump Google’s revenue costs. The post Investors anxious about Google traffic acquisition costs, which regulation could further increase appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source ...

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The AdWords 2x budget change: Considering the potential impact

There are still many questions about how this sudden change will affect ad delivery and spending. The post The AdWords 2x budget change: Considering the potential impact appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below to view full ...

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Faster & smarter: Moving from manual to automated SEM campaign management

Automating SEM campaigns is a smart move, thanks to the benefits you reap from eliminating drudge work, but also from the reductions in potential execution errors. Google has consistently built new tools that help with automation, and has recently beefed up capabilities within AdWords. As Frederick… Please visit Search Engine ...

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Apple Search Ads expanding to Canada, Mexico & Switzerland

New countries will be available in the platform starting October 17. The post Apple Search Ads expanding to Canada, Mexico & Switzerland appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine ...

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Placed introduces offline attribution for paid search campaigns

An early test delivered 4x return on ad spend when store visits reported. The post Placed introduces offline attribution for paid search campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search ...

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SearchCap: Bing Ads max clicks, link building & Doodles

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads max clicks, link building & Doodles appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link ...

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The ever-increasing importance of usability and trust in link building

Sometimes link builders identifying promising sites think only in terms of metrics. Columnist Julie Joyce explains why usability has become one the most important things to consider. The post The ever-increasing importance of usability and trust in link building appeared first on Search Engine… Please visit Search Engine Land for ...

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Bing Ads launches automated bid strategy to ‘Maximize Clicks’

Bing Ads can now automatically manage keyword bids in an effort to generate the most clicks possible within a given budget. The post Bing Ads launches automated bid strategy to ‘Maximize Clicks’ appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the ...

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Google doodle honors Norwegian explorer and champion skier Fridtjof Nansen

On his 156th birthday, Google celebrates the life and contributions of this Norwegian scientist, diplomat, humanitarian and athlete. The post Google doodle honors Norwegian explorer and champion skier Fridtjof Nansen appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below ...

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SearchCap: Google short videos, AdWords scripts & IoT for local search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google short videos, AdWords scripts & IoT for local search appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click ...

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