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Google is extending in-market audience targeting to Search campaigns

Advertisers will be able to target users based on purchase intent signals in Search campaigns for more than a dozen categories. The post Google is extending in-market audience targeting to Search campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the ...

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SearchCap: Bing local bots, Yelp conversion & Google I/O recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing local bots, Yelp conversion & Google I/O recap appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the ...

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Bing launches bots for local businesses

Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana. The post Bing launches bots for local businesses appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below to view full content: ...

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[Podcast] The Google I/O 2017 recap: Lens, Assistant & more

In our latest podcast, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company’s main keynote on Wednesday. The post [Podcast] The Google I/O 2017 recap: Lens, Assistant & more appeared first on Search Engine Land. Please visit Search Engine Land for ...

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Study argues Yelp drives higher conversions than Google and Facebook

92% of respondents said they made a purchase after visiting the site. The post Study argues Yelp drives higher conversions than Google and Facebook appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – ...

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5 reasons why websites still matter to local search in 2017

More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn’t the good idea that it may seem to be. The post 5 reasons why websites still matter to local search in ...

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Richard Oakes Google doodle honors activist who championed rights of the American Indian

Throughout the 1960s and 1970s, Oakes organized peaceful demonstrations aiming to give American Indians the right to control their lands. The post Richard Oakes Google doodle honors activist who championed rights of the American Indian appeared first on Search Engine Land. Please visit Search Engine Land for the full article. ...

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Stop overloading your Local SEO content!

Developing content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy. The post Stop overloading your Local SEO content! appeared first… Please visit Search Engine Land for the ...

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7 Real-World Tips for Better Social Engagement

Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with… Please visit ...

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SearchCap: Google app rankings, hotel ads, AMP analytics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google app rankings, hotel ads, AMP analytics appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below ...

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