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Have a question about Will Ferrell? Google may show you a video response directly from him

Google is serving up selfie videos from celebrities answering frequent questions about themselves. The post Have a question about Will Ferrell? Google may show you a video response directly from him appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link ...

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Which PPC metrics matter? Lessons from half a million keywords

Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). The post Which PPC metrics matter? Lessons from half a million keywords appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click ...

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Google Lens an impressive start for ‘visual search’

While it makes lots of mistakes, it also gets lots of things right. The post Google Lens an impressive start for ‘visual search’ appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search ...

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Yahoo parent sues Mozilla for replacing it with Google as Firefox default search

Mozilla countersues and says that poor Yahoo search quality caused Firefox to lose market share. The post Yahoo parent sues Mozilla for replacing it with Google as Firefox default search appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below ...

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SearchCap: Twitter AMP analytics, Bing Ads & targeting branded searches

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter broadens its AMP support to include analytics Dec 6, 2017 by Amy Gesenhues Twitter says the new AMP analytics feature will help distinguish page views… ...

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Twitter broadens its AMP support to include analytics

Twitter says the new AMP analytics feature will help distinguish page views happening on Twitter versus organic page views. The post Twitter broadens its AMP support to include analytics appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below to ...

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Oracle DMP adds integration with Bing Ads custom audiences

This marks the second integration for the audience targeting pilot. The post Oracle DMP adds integration with Bing Ads custom audiences appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: ...

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The importance of targeting branded searches

Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it’s crucial to invest in a branded search strategy. The post The importance of targeting branded searches appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below ...

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Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records

Columnist Christi Olson shares consumer and search data from the recent holiday weekend — and provides tips for how to use search to boost your omnichannel holiday marketing strategy. The post Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records appeared first on… Please visit Search Engine ...

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AMP: A case for websites serving developing countries

As the gap in connection speeds between developed and developing nations continues to widen, columnist Alexis Sanders argues that brands can use Accelerated Mobile Pages (AMP) to address this gap. The post AMP: A case for websites serving developing countries appeared first on Search Engine Land. Please visit Search Engine ...

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