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Site optimization or traffic optimization: Which delivers better results?

Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you’re better off investing in higher-quality traffic or conversion optimization. The post Site optimization or traffic optimization: Which… Please visit Search Engine Land for the full article. Please ...

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Dynamic Search Ads pilot in Bing Ads now open to all US advertisers

Ads are automatically matched to queries based on advertisers’ website content. The post Dynamic Search Ads pilot in Bing Ads now open to all US advertisers appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below to view full content: ...

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How important is Google Shopping for retailers?

Columnist Andy Taylor shares his views on the recent European Commission antitrust ruling against Google and how this might impact retailers that rely on Google Shopping for sales. The post How important is Google Shopping for retailers? appeared first on Search Engine Land. Please visit Search Engine Land for the ...

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Google is testing a new lightweight search app for slow internet networks

Check out the experimental version of a Google search app designed for slower internet connections that Google is currently testing. The post Google is testing a new lightweight search app for slow internet networks appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please ...

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SearchCap: Google pollen search, Google reviews bug & Google pays Apple

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google pollen search, Google reviews bug & Google pays Apple appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click ...

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Google rolling out hands-free calling on Google Home to US and Canada

One day relatively soon, home assistants could be generating large volumes of calls to (local) businesses. The post Google rolling out hands-free calling on Google Home to US and Canada appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below ...

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Google working to fix the ability to leave local reviews on Google Maps

Google is aware of the issue with leaving reviews in Google search and Google Maps for local reviews. They are working on a fix. The post Google working to fix the ability to leave local reviews on Google Maps appeared first on Search Engine Land. Please visit Search Engine Land ...

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How to get developers to implement SEO recommendations

The best SEO strategy is meaningless if there’s no one to implement it! Columnist Michael King shares his recommendations for how to best work with your developers to get things done. The post How to get developers to implement SEO recommendations appeared first on Search Engine Land. Please visit Search ...

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Google gives allergy sufferers a heads-up on pollen levels via mobile search

In partnership with The Weather Channel, pollen and allergy-related mobile searches return information on local pollen levels and an offer to receive pollen count alerts. The post Google gives allergy sufferers a heads-up on pollen levels via mobile search appeared first on Search Engine Land. Please visit Search Engine Land ...

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Developing YOUR audience targeting strategy

Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours. The post Developing YOUR audience targeting strategy appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below ...

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