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Google reaffirms 15% of searches are new, never been searched before

Google processes trillions of searches every year, and still, 15% of those queries have never been seen by Google before. The post Google reaffirms 15% of searches are new, never been searched before appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click ...

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Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content

Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers. The post Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content appeared first on Search Engine… Please visit Search Engine Land for the full article. Please click ...

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Separate marketing technology fact from fiction at MarTech Conference in 2 weeks

We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these… Please visit Search Engine Land for the full article. Please click the ...

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SearchCap: Bing Shopping feeds, Google HTTPS & local SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Shopping feeds, Google HTTPS & local SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link ...

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4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course

Many national franchise stores are failing to appear in Google Maps search results. Columnist Wesley Young’s observations may help these brands improve their visibility. The post 4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course appeared… Please visit Search Engine Land ...

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Bing Shopping Campaigns get inventory feeds, search query reports at product level

New updates are aimed at enabling timely feed uploads and informing title optimization. The post Bing Shopping Campaigns get inventory feeds, search query reports at product level appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below to view full ...

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Be a mad scientist to be more successful in local SEO

The debate rages on over the authoritative set of local ranking factors, but columnist Greg Gifford believes that local SEOs on both sides of the fence may be missing the point. The post Be a mad scientist to be more successful in local SEO appeared first on Search Engine Land. ...

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Moz report: 50% of page one search results are HTTPS

Based on the trend of sites switching to HTTPS and what is ranking in Google, we may see 70% of the page one results going to HTTPS by the end of 2017. The post Moz report: 50% of page one search results are HTTPS appeared first on Search Engine Land. ...

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Earth Day Google doodle offers up conservation tips to help save the planet

Google is using today’s doodle to promote conservation efforts and support the World Wildlife Fund, The Ocean Agency, and The Jane Goodall Institute. The post Earth Day Google doodle offers up conservation tips to help save the planet appeared first on Search Engine Land. Please visit Search Engine Land for ...

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Google Analytics 360 & the Move to Enterprise Analytics

As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? ...

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