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Google apologizes for rel=next/prev mixup

Google suggests webmasters, developers, and publisher continue to use rel=prev/next for other reasons outside of Google indexing purposes. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: Google apologizes for rel=next/prev mixup

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The rise (and further rise) of Google My Business spam

Google’s machine learning tool verification is just not working for GMB listings as spam is constantly slipping through the net. Here’s how you can help. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: The rise ...

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How call tracking is becoming ‘conversational intelligence’

Marketers have really only scratched the surface of what call analytics can do. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: How call tracking is becoming ‘conversational intelligence’

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Amazon to introduce video ads in mobile-app search results — report

The buy reportedly requires a minimum $35,000 budget. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: Amazon to introduce video ads in mobile-app search results — report

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Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners

Alexa devices dominate, but higher Google Home NPS scores suggest it will have better word of mouth and could gain market share. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: Survey finds Google Home users ...

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Google’s neural matching versus RankBrain: How Google uses each in search

Neural matching helps Google better relate words to searches, while RankBrain helps Google better relate pages to concepts. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: Google’s neural matching versus RankBrain: How Google uses each ...

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Let Customer Reviews Drive Your Conversions

Live Webinar: Thursday, April 4, at 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: Let Customer Reviews Drive Your Conversions

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Google’s March 2019 core quality update: Stories of recovery

Here’s an early look at a nutrition, small e-commerce and larger informational site after the March update. Each made changes based on clues from Google’s Quality Raters’ Guidelines; all saw gains in traffic after the update. Please visit Search Engine Land for the full article. Please click the link below ...

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Yelps says Google trying to bring back ‘discredited’ rival links EU antitrust remedy

Company says the approach only delivers marginally better traffic to competitors’ sites. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: Yelps says Google trying to bring back ‘discredited’ rival links EU antitrust remedy

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Public Google+ content is getting archived for future generations

Your public Google+ posts will be saved for posterity with the Internet Archive. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: Public Google+ content is getting archived for future generations

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