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SearchCap: YouTube redirects, Bing search ad growth & expanded text ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: YouTube redirects, Bing search ad growth & expanded text ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click ...

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After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant

Search ad revenues are growing, but the rate has been slowing. LinkedIn sessions were up more than 20 percent from the prior quarter. The post After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant appeared first on Search Engine Land. Please visit Search Engine Land for ...

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How to navigate the somewhat rocky transition to expanded text ads

Still avoiding the switch to expanded text ads? Columnist Ted Ives has some advice to easing your way into Google’s new AdWords ad format. The post How to navigate the somewhat rocky transition to expanded text ads appeared first on Search Engine Land. Please visit Search Engine Land for the ...

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YouTube using Redirect Method technology to fight terrorist video content in search results

The new technology will surface playlists with content that aims to disprove extremist video propaganda attached to certain search terms. The post YouTube using Redirect Method technology to fight terrorist video content in search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article. ...

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Developing content for the customer journey

Columnist Bobby Lyons explains why SEOs must move away from “SEO content” and start thinking about content that meets users’ needs throughout the buyer journey. The post Developing content for the customer journey appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click ...

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Search in Pics: Google future London office, teaBOT & interesting ceiling

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Relaxing spot at Google’s Belgium office: Source: Instagram a TeaBot… Please ...

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Marshall McLuhan Google doodle pays tribute to ‘The medium is the message’ media theorist

In his 1962 book “Understanding Media,” McLuhan argued that the way people receive information is more important than the information being received. The post Marshall McLuhan Google doodle pays tribute to ‘The medium is the message’ media theorist appeared first on Search Engine Land. Please visit Search Engine Land for ...

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It’s time to embrace new strategies for apparel: Broadening tactics through user intent

Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just conversions. The post It’s time to embrace new strategies for apparel: Broadening tactics through user intent appeared first on Search Engine Land. Please visit Search Engine Land for the full article. ...

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SearchCap: Google Search Analytics for jobs, Google AdWords CTR analysis & retargeting tips

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Search Analytics for jobs, Google AdWords CTR analysis & retargeting tips appeared first on Search Engine Land. Please visit Search Engine Land for the full article. ...

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Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads

Click-through rates for ads at the top of desktop results have increased significantly in the year since Google got rid of text ads in the right rail, a new study shows. The post Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads appeared ...

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