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Early performance results from Google’s update to close variants

What impact has Google’s latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data. The post Early performance results from Google’s update to close variants appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link ...

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Oskar Fischinger Google doodle honoring the filmmaker & visual artist doubles as musical instrument

To mark what would have been Fischinger’s 117th birthday, Google has designed a digital instrument that lets users create musical compositions. The post Oskar Fischinger Google doodle honoring the filmmaker & visual artist doubles as musical instrument appeared first on Search Engine Land. Please visit Search Engine Land for the ...

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Survey: 43% of marketers say 75% of their content isn’t being consumed

Enterprise survey shows big gap between awareness and execution. The post Survey: 43% of marketers say 75% of their content isn’t being consumed appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search ...

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SearchCap: Pinterst Lens, SEO budgets & reviews user behavior

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Pinterst Lens, SEO budgets & reviews user behavior appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link ...

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Pinterest’s Lens update adds a Snapchat-style look and a fashion sense

Pinterest is making its image-scanning visual search tool easier to use and more useful for outfit ideas. The post Pinterest’s Lens update adds a Snapchat-style look and a fashion sense appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below ...

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How SEO can create budget efficiencies in paid search campaigns

Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency. The post How SEO can create budget efficiencies in paid search campaigns appeared first on Search Engine Land. Please visit Search Engine Land ...

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Summer solstice 2017 Google doodle marks the longest day of the year

To celebrate today’s summer solstice, Google has brought back the animated mouse featured in its spring solstice doodle in March. The post Summer solstice 2017 Google doodle marks the longest day of the year appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please ...

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Reviews & other UGC more influential for consumers than search engines & ads [Study]

After ratings and reviews, search engines had the greatest influence on buying behavior. The post Reviews & other UGC more influential for consumers than search engines & ads [Study] appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below to ...

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SearchCap: Google job schema, Google mobile first & the SEO movie

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google job schema, Google mobile first & the SEO movie appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click ...

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Google adds a fidget spinner to its basket of Easter eggs

As if the internet wasn’t already a big enough distraction, Google queries for “spinner” now return an interactive fidget spinner at the top of results. The post Google adds a fidget spinner to its basket of Easter eggs appeared first on Search Engine Land. Please visit Search Engine Land for ...

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