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4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course

Many national franchise stores are failing to appear in Google Maps search results. Columnist Wesley Young’s observations may help these brands improve their visibility. The post 4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course appeared… Please visit Search Engine Land ...

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Bing Shopping Campaigns get inventory feeds, search query reports at product level

New updates are aimed at enabling timely feed uploads and informing title optimization. The post Bing Shopping Campaigns get inventory feeds, search query reports at product level appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below to view full ...

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Be a mad scientist to be more successful in local SEO

The debate rages on over the authoritative set of local ranking factors, but columnist Greg Gifford believes that local SEOs on both sides of the fence may be missing the point. The post Be a mad scientist to be more successful in local SEO appeared first on Search Engine Land. ...

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Moz report: 50% of page one search results are HTTPS

Based on the trend of sites switching to HTTPS and what is ranking in Google, we may see 70% of the page one results going to HTTPS by the end of 2017. The post Moz report: 50% of page one search results are HTTPS appeared first on Search Engine Land. ...

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Earth Day Google doodle offers up conservation tips to help save the planet

Google is using today’s doodle to promote conservation efforts and support the World Wildlife Fund, The Ocean Agency, and The Jane Goodall Institute. The post Earth Day Google doodle offers up conservation tips to help save the planet appeared first on Search Engine Land. Please visit Search Engine Land for ...

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Google Analytics 360 & the Move to Enterprise Analytics

As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? ...

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SearchCap: Bing updates copyright removals, Google smart display ads & SEO beginners

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing updates copyright removals, Google smart display ads & SEO beginners appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please ...

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Bing updates its DMCA take-downs and copyright removal process

Bing Webmaster Tools gains a content removal section for viewing and appealing DMCA take-downs. The post Bing updates its DMCA take-downs and copyright removal process appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source ...

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5 must-dos for SEO beginners

If you’re new to SEO, or if it isn’t your primary focus, you might be neglecting tactics that will really move the needle. Contributor Jordan Kasteler outlines 5 things you should be doing and shares tools to help you accomplish these tasks. The post 5 must-dos for SEO beginners appeared ...

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Google sets machine learning loose on new ‘Smart’ display campaigns

Automation take over essentially every aspect of this new campaign format. The post Google sets machine learning loose on new ‘Smart’ display campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search ...

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