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Pop-Ups, Overlays, Modals, Interstitials, and How They Interact with SEO – Whiteboard Friday

Posted by randfishHave you thought about what your pop-ups might be doing to your SEO? There are plenty of considerations, from their timing and how they affect your engagement rates, all the way to Google’s official guidelines on the matter. In this episode of Whiteboard Friday, Rand goes over all ...

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There’s No Such Thing as a Site Migration

Posted by jonoaldersonWebsites, like the businesses who operate them, are often deceptively complicated machines. They’re fragile systems, and changing or replacing any one of the parts can easily affect (or even break) the whole setup — often in ways not immediately obvious to stakeholders or developers. Even seemingly simple sites ...

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The State of Links: Yesterday’s Ranking Factor?

Posted by Tom.CapperBack in September last year, I was lucky enough to see Rand speak at MozCon. His talk was about link building and the main types of strategy that he saw as still being relevant and effective today. During his introduction, he said something that really got me thinking, ...

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Half of Page-1 Google Results Are Now HTTPS

Posted by Dr-PeteJust over 9 months ago, I wrote that 30% of page-1 Google results in our 10,000-keyword tracking set were secure (HTTPS). As of earlier this week, that number topped 50%: While there haven’t been any big jumps recently – suggesting this change is due to steady adoption of ...

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Why Net Neutrality Matters for SEO and Web Marketing – Whiteboard Friday

Posted by randfish Net neutrality is a hot-button issue lately, and whether it’s upheld or not could have real ramifications for the online marketing industry. In this Whiteboard Friday, Rand covers the potential consequences and fallout of losing net neutrality. Be sure to join the ensuing discussion in the comments! ...

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Large Site SEO Basics: Faceted Navigation

Posted by sergeystefogloIf you work on an enterprise site — particularly in e-commerce or listings (such as a job board site) — you probably use some sort of faceted navigation structure. Why wouldn’t you? It helps users filter down to their desired set of results fairly painlessly. While helpful to ...

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[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months

Posted by DmitryDragilevThis blog post was co-written with Brad Zomick, the former Director of Content Marketing at Pipedrive, where this case study took place. It’s tough out there for SEOs and content marketers. With the sheer amount of quality content being produced, it has become nearly impossible to stand out ...

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The Best Types of Content for Local Businesses: Building Geo-Topical Authority

Posted by MiriamEllisQ: What kind of content should a local business develop?A: The kind that converts!Okay, you could have hit on that answer yourself, but as this post aims to demonstrate: There are almost as many user paths to conversion as there are customers in your city, and Your long-term ...

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Launching a New Website: Your SEO Checklist – Whiteboard Friday

Posted by randfishHovering your finger over the big red “launch” button for your new website? Hold off for just a second (or 660 of them, rather). There may be SEO considerations you haven’t accounted for yet, from a keyword-to-URL content map to sweeping for crawl errors to setting up proper ...

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The Wonderful World of SEO Meta Tags [Refreshed for 2017]

Posted by katemorrisMeta tags represent the beginning of most SEO training, for better or for worse. I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag. One of the first things dissected in any site ...

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