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How to Find Your Competitor’s Backlinks – Next Level

Posted by BrianChilds Welcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs equipped copywriters with the tools they need to succeed with SEO. Today, he’s back to share how to use Open Site Explorer to find linking opportunities based upon your competitors’ ...

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11 Lessons Learned from Failed Link Building Campaigns

Posted by kerryjonesWe’ve created more than 800 content campaigns at Fractl over the years, and we’d be lying if we told you every single one was a hit. The Internet is a finicky place. You can’t predict with 100% accuracy if your content will perform well. Sometimes what we think ...

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Overcoming Corporate Roadblocks for Enterprise SEO Efficacy

Posted by jaredgardner”You don’t have an SEO strategy problem. You have an organizational efficacy problem.” That is typically what I tell our new clients at Red Door Interactive (RDI). Poor organizational efficacy can be caused by several things, most commonly a lack of labor, a lack of knowledge, or a ...

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Writing with Markdown for Better Content & HTML: Why & How To – Whiteboard Friday

Posted by wrttnwrdContent creation is hard enough without adding bad HTML into the mix. Echoing his recent talk at MozCon, we’re excited to welcome Ian Lurie from Portent, Inc. on this episode of Whiteboard Friday. Learn how to cut out the cruddy code produced from writing in word processors by ...

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Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach

Posted by jcar7In the nearly three years the MeetEdgar blog went live, we’ve published more than 250 posts, written over 300,000 words, searched for hundreds of .gifs, and used our own tool to share our content 2,600 times to over 70,000 fans on social media. After all that work, it ...

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45 Local SEO Pitfalls & How to Avoid Them

Posted by MiriamEllis The classic 1982 Activision game, Pitfall!, was so challenging that most players believed you could only win by running out the 20-minute clock. The real point of this adventure, however, was to gather up all of the treasures before the clock ran out on you. Isn’t that ...

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5 Tactics to Earn Links Without Having to Directly Ask – Whiteboard Friday

Posted by randfishTypical link outreach is a tired sport, and we’ve all but alienated most content creators with our constant link requests. In today’s Whiteboard Friday, Rand outlines five smart ways to earn links to your site without having to beg. Click on the whiteboard image above to open a ...

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The Lazy Writer’s Guide to 30-Minute Keyword Research

Posted by BritneyMullerYou, a content marketing ninja, are able to wield immense SEO reach with your content in ways most SEOs (*cough* like myself) can only dream of. BUT, you’re not leveraging keyword research to your advantage! The fact that you can discover how many people per month are searching ...

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A Beginner’s Guide to Marketing Automation

Posted by Angela_PetteysTo say marketing automation is a complex subject is putting it mildly. On the surface it seems simple enough, but once you get just a little bit deeper into it, it’s overwhelming. Even if you work with marketing automation on a daily basis, it can be hard to ...

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Optimizing Sites for Featured Snippets with Q&A Content [Case Study]

Posted by NickRebuildGroupRanking near the top of the SERPs for short-tail keywords in competitive business verticals can be extremely difficult. Wikipedia, Dictionary.com, and similar sites have the market cornered on ranking at the top of search results. Even if you manage to rank in the first position, there are featured ...

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