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GDPR: What it Means for Google Analytics & Online Marketing

Posted by Angela_PetteysIf you’ve been on the Internet at all in the past few months, you’ve probably seen plenty of notices about privacy policy updates from one service or another. As a marketer, a few of those notices have most likely come from Google. With the General Data Privacy Regulation ...

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Let’s Make Money: 4 Tactics for Agencies Looking to Succeed – Whiteboard Friday

Posted by rjonesx.We spend a lot of time discussing SEO tactics, but in a constantly changing industry, one thing that deserves more attention are the tactics agencies should employ in order to see success. From confidently raising your prices to knowing when to say no, Moz’s own Russ Jones covers ...

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Time to Act: Review Responses Just Evolved from "Extra" to "Expected"

Posted by MiriamEllisI’ve advocated the use of Google’s owner response review feature since it first rolled out in 2010. This vital vehicle defends brand reputation and revenue, offering companies a means of transforming dissatisfied consumers into satisfied ones, supporting retention so that less has to be spent on new customer ...

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How to Write Meta Descriptions in a Constantly Changing World (AKA Google Giveth, Google Taketh Away)

Posted by Dr-Pete Summary: As of mid-May 2018, Google has reverted back to shorter display snippets. Our data suggests these changes are widespread and that most meta descriptions are being cut off in the previous range of about 155–160 characters. Back in December, Google made a significant shift in how ...

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A Machine Learning Guide for Average Humans

Posted by alexis-sanders https://ajax.googleapis.com/ajax/libs/jquery/1.9.1/jquery.min.js (function($) { // code using $ as alias to jQuery $(function() { // Hide the hypotext content. $(‘.hypotext-content’).hide(); // When a hypotext link is clicked. $(‘a.hypotext.closed’).click(function (e) { // custom handling here e.preventDefault(); // Create the class reference from the rel value. var id = ‘.’ ...

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Monitoring Featured Snippets – Whiteboard Friday

Posted by BritneyMullerWe’ve covered finding featured snippet opportunities. We’ve covered the process of targeting featured snippets you want to win. Now it’s time for the third and final piece of the puzzle: how to monitor and measure the effectiveness of all your efforts thus far. In this episode of Whiteboard ...

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How to Discover and Monitor Bad Backlinks

Posted by rjonesx.Identifying bad backlinks has become easier over the past few years with better tool sets, bigger link indexes, and increased knowledge, but for many in our industry it’s still crudely implemented. While the ideal scenario would be to have a professional poring over your link profile and combing ...

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Moz’s Link Data Used to Suck… But Not Anymore! The New Link Explorer is Here – Whiteboard Friday

Posted by randfishEarlier this week we launched our brand-new link building tool, and we’re happy to say that Link Explorer addresses and improves upon a lot of the big problems that have plagued our legacy link tool, Open Site Explorer. In today’s Whiteboard Friday, Rand transparently lists out many of ...

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Efficient Link Reclamation: How to Speed Up & Scale Your Efforts

Posted by DarrenKingmanLink reclamation: Tools, tools everywhereEvery link builder, over time, starts to narrow down their favorite tactics and techniques. Link reclamation is pretty much my numero-uno. In my experience, it’s one of the best ROI activities we can use for gaining links particularly to the homepage, simply because the ...

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Big, Fast, and Strong: Setting the Standard for Backlink Index Comparisons

Posted by rjonesx. It’s all wrongIt always was. Most of us knew it. But with limited resources, we just couldn’t really compare the quality, size, and speed of link indexes very well. Frankly, most backlink index comparisons would barely pass for a high school science fair project, much less a ...

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