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How the Mobile-First Index Disrupts the Link Graph

Posted by rjonesx.It’s happened to all of us. You bring up a webpage on your mobile device, only to find out that a feature you were accustomed to using on desktop simply isn’t available on mobile. While frustrating, it has always been a struggle for web developers and designers alike ...

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Google Confirms Chrome Usage Data Used to Measure Site Speed

Posted by Tom-AnthonyDuring a discussion with Google’s John Mueller at SMX Munich in March, he told me an interesting bit of data about how Google evaluates site speed nowadays. It has gotten a bit of interest from people when I mentioned it at SearchLove San Diego the week after, so ...

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The Pro Marketer’s Product Launch Checklist for 2018 – Whiteboard Friday

Posted by randfishWhat goes into a truly exceptional product launch? To give your new product a feature the best chance at success, it’s important to wrangle all the many moving pieces involved in pulling off a seamless marketing launch. From listing audience members and influencers to having the right success ...

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How to Make Effective, High-Quality Marketing Reports & Dashboards

Posted by Dom-WoodmanMy current obsession has been reporting. Everyone could benefit from paying more attention to it. Five years, countless ciders, and too many conferences into my career, I finally spent some time on it. Bad reporting soaks up just as much time as pointless meetings. Analysts spend hours creating ...

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The Guide to Local Sponsorship Marketing – The 2018 Edition

Posted by Claudia0428For most Moz readers, local marketing means content, reviews, AdWords, local listings, and of course citations. If you’re a larger brand, you might be doing outdoor, radio, print, and television advertising as well. Today we’re here to humbly submit that local sponsorships remain the most-overlooked and opportunity-rich channel, ...

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How to Target Featured Snippet Opportunities – Whiteboard Friday

Posted by BritneyMullerOnce you’ve identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our “Featured Snippet Opportunities” series focused on how to discover places where you may be able to win a snippet, but today we’re focusing on how ...

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MozCon 2018: The Initial Agenda

Posted by Trevor-KleinWith just over three months until MozCon 2018, we’re getting a great picture of what this year’s show will be like, and we can’t wait to share some of the details with you today. We’ve got 21 speakers lined up (and will be launching our Community Speaker process ...

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Just How Much is Your Website Worth, Anyhow? An Easy Guide to Valuation

Posted by efgregWe all work hard building our businesses.We put in the sweat equity and all the tears that can come with it to build something truly great. After another day hustling at the office or typing furiously on your keyboard, you might be wondering… what is the end game ...

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Presenting Your Findings: How to Create Relevant and Engaging SEO Reports – Next Level

Posted by meghanpahinui Welcome to the newest installment of our educational Next Level series! Our last episodes covered how to transform low-value content and how to track the right keywords for your local business. Today, Meghan is here to share all the juicy details to include in a truly persuasive ...

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The Campaign Comeback: What to Do When Content Fails – Whiteboard Friday

Posted by Shannon-McGuirkWe’ve all been there: you plan, launch, and eagerly await the many returns on a content campaign, only to be disappointed when it falls flat. But all is not lost: there are clever ways to give your failed campaigns a second chance at life and an opportunity to ...

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