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Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape

Posted by KameronJenkinsWhen your target is constantly moving, how can you keep your clients informed and happy?Raise your hand if you’ve ever struggled to keep up with all the changes in our industry. Go ahead, don’t be shy! Even the most vigilant SEOs have been caught off guard by an ...

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Using STAT for Content Strategy – Whiteboard Friday

Posted by DiTomasoSearch results are sophisticated enough to show searchers not only the content they want, but in the format they want it. Being able to identify searcher intent and interest based off of ranking results can be a powerful driver of content strategy. In this week’s Whiteboard Friday, we ...

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Exploring Google’s New Carousel Featured Snippet

Posted by TheMozTeamGoogle let it be known earlier this year that snippets were a-changin’. And true to their word, we’ve seen them make two major updates to the feature — all in an attempt to answer more of your questions. We first took you on a deep dive of double ...

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A New Domain Authority Is Coming Soon: What’s Changing, When, & Why

Posted by rjonesx.Howdy Moz readers, I’m Russ Jones, Principal Search Scientist at Moz, and I am excited to announce a fantastic upgrade coming next month to one of the most important metrics Moz offers: Domain Authority. Domain Authority has become the industry standard for measuring the strength of a domain ...

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How To Setup Metrics to Optimize Your Digital PR Team’s Press Coverage

Posted by acarlisleOver the past six years, our team at Fractl has studied the art of mastering content marketing press coverage. Before moving into Agency Operations, I on-boarded and trained over a dozen new associates for our digital PR team within a year as the Media Relations Manager. Scaling a ...

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All About Website Page Speed: Issues, Resources, Metrics, and How to Improve

Posted by BritneyMullerPage speed is an important consideration for your SEO work, but it’s a complex subject that tends to be very technical. What are the most crucial things to understand about your site’s page speed, and how can you begin to improve? In this week’s edition of Whiteboard Friday, ...

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Posted by MiriamEllis Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business ...

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Rewriting the Beginner’s Guide to SEO, Chapter 6: Link Building & Establishing Authority

Posted by BritneyMullerIn Chapter 6 of the new Beginner’s Guide to SEO, we’ll be covering the dos and don’ts of link building and ways your site can build its authority. If you missed them, we’ve got the drafts of our outline, Chapter One, Chapter Two, Chapter Three, Chapter Four, and ...

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Redirects: One Way to Make or Break Your Site Migration – Whiteboard Friday

Posted by KameronJenkinsCorrectly redirecting your URLs is one of the most important things you can do to make a site migration go smoothly, but there are clear processes to follow if you want to get it right. In this week’s Whiteboard Friday, Kameron Jenkins breaks down the rules of redirection ...

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Mapping the Overlap of SERP Feature Suggestions

Posted by TheMozTeamFrom carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes, the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around. In ...

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