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Rankings Correlation Study: Domain Authority vs. Branded Search Volume

Posted by Tom.CapperA little over two weeks ago I had the pleasure of speaking at SearchLove San Diego. My presentation, Does Google Still Need Links, looked at the available evidence on how and to what extent Google is using links as a ranking factor in 2017, including the piece of ...

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Better Alternatives to "Expert Roundup"-Style Content – Whiteboard Friday

Posted by randfishYou may be tempted to publish that newest round of answers you’ve gotten from industry experts, but hold off — there’s a better way. In today’s Whiteboard Friday, Rand explains why expert roundups just aren’t the best use of your time and effort, and how to pivot your ...

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Your Daily SEO Fix: The Keyword Research Edition

Posted by FeliciaCrawfordBack in 2015, we had an epiphany. Every day, via every channel, you — our readers, subscribers, community members, and social followers — would ask us really good questions. (You’re an incredibly intelligent, friendly, inquisitive bunch, you know that? It’s humbling.) A lot of those questions were about ...

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SEO Rankings Drop: A Step-by-Step Guide to Recovery

Posted by KristinaKledzikA few weeks ago, rankings for pages on a key section of my site dropped an average of a full position in one day. I’ve been an SEO for 7 years now, but I still ran around like a chicken with my head cut off, panicked that I ...

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The Moz 2016 Annual Report

Posted by SarahBirdI have a longstanding tradition of boring Moz readers with our exhaustive annual reports (2012, 2013, 2014, 2015). If you’re avoiding sorting the recycling, going to the gym, or cleaning out your closet, I have got a *really* interesting post that needs your attention *right now*. (Yeah. I ...

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Infinite "People Also Ask" Boxes: A Glimpse at Google’s Deep Learning Edges

Posted by BritneyMullerA glimpse into Google’s machine learning?You’ve likely seen the People Also Ask (Related Questions) boxes in SERPs. These accordion-like question and answer boxes are Google’s way of saying, “Hey, you beautiful searcher, you! These questions also relate to your search… maybe you’re interested in exploring these too? Kick ...

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Aren’t 301s, 302s, and Canonicals All Basically the Same? – Whiteboard Friday

Posted by Dr-PeteThey say history repeats itself. In the case of the great 301 vs 302 vs rel=canonical debate, it repeats itself about every three months. In today’s Whiteboard Friday, Dr. Pete explains how bots and humans experience pages differently depending on which solution you use, why it matters, and ...

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Mastering Google Search Operators in 67 Easy Steps

Posted by Dr-Pete #kwd1 { border: 2px solid #53bce7; padding: 3px 12px } Any SEO worth their sustainably harvested pink Himalayan salt knows that Google offers a variety of advanced search operators – special commands that take you above and beyond regular text searches. Learning search operators is a bit ...

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How to Create Content That Keeps Earning Links (Even After You Stop Promoting It)

Posted by kerryjonesDo your link building results look something like this? Start doing outreach Get links Stop doing outreach No more links Everyone talks about the long-term benefits of using content marketing as part of a link building strategy. But without the right type of content, your experience may be ...

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3 Tactics for Hyperlocal Keywords – Whiteboard Friday

Posted by randfishTrying to target a small, specific region with your keywords can prove frustrating. While reaching a high-intent local audience is incredibly valuable, without volume data to inform your keyword research, you’ll find yourself hitting a wall. In this Whiteboard Friday, Rand shares how to uncover powerful, laser-focused keywords ...

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