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How (and Whether) to Invest in and Structure Online Communities – Whiteboard Friday

Posted by randfishBuilding an online community sounds like an attractive idea on paper. A group of enthusiastic, engaged users working on their own to boost your brand? What’s the hitch?Well, building a thriving online community takes a great deal of effort, often with little return for a very long time. ...

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How to Deal with Fake Negative Reviews on Google

Posted by JoyHawkinsFake reviews are a growing problem for those of us that own small businesses. In the online world, it’s extremely easy to create a new account and leave either a positive or negative review for any business — regardless of whether you’ve ever tried to hire them. Google ...

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The Google Ranking Factor You Can Influence in an Afternoon [Case Study]

Posted by sanfranWhat does Google consider “quality content”? And how do you capitalize on a seemingly subjective characteristic to improve your standing in search? We’ve been trying to figure this out since the Hummingbird algorithm was dropped in our laps in 2013, prioritizing “context” over “keyword usage/frequency.” This meant that ...

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The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything

Posted by willcritchlowDigital marketing is measurable. It’s probably the single most common claim everyone hears about digital, and I can’t count the number of times I’ve seen conference speakers talk about it (heck, I’ve even done it myself). I mean, look at those offline dinosaurs, the argument goes. They all ...

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Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content – Whiteboard Friday

Posted by randfishSame content, different domains? There’s a tag for that. Using rel=canonical to tell Google that similar or identical content exists on multiple domains has a number of clever applications. You can cross-post content across several domains that you own, you can benefit from others republishing your own content, ...

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Reading Between the Lines: A 3-Step Guide to Reviewing Web Page Content

Posted by Jackie.FrancisIn SEO, reviewing content is an unavoidable yet extremely important task. As the driving factor that brings people to a page, best practice dictates that we do what we can to ensure that the work we’ve invested hours and resources into creating remains impactful and relevant over time. ...

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The 2018 Local SEO Forecast: 9 Predictions According to Mozzers

Posted by MiriamEllisIt’s February, and we’ve all dipped our toes into the shallow end of the 2018 pool. Today, let’s dive into the deeper waters of the year ahead, with local search marketing predictions from Moz’s Local SEO Subject Matter Expert, our Marketing Scientist, and our SEO & Content Architect. ...

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New Research: 35% of Competitive Local Keywords Have Local Pack Ads

Posted by Dr-PeteOver the past year, you may have spotted a new kind of Google ad on a local search. It looks something like this one (on a search for “oil change” from my Pixel phone in the Chicago suburbs): These ads seem to appear primarily on mobile results, with ...

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Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly – Whiteboard Friday

Posted by randfishYour rankings have dropped and you don’t know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It’s an important and often complex mystery to solve, and there are a number of boxes to check off while you investigate. ...

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Rewriting the Beginner’s Guide to SEO, Chapter 1: SEO 101

Posted by BritneyMullerBack in mid-November, we kicked off a campaign to rewrite our biggest piece of content: the Beginner’s Guide to SEO. You offered up a huge amount of helpful advice and insight with regards to our outline, and today we’re here to share our draft of the first chapter. ...

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