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How to Research, Monitor, and Optimize for Questions

Posted by AnnSmartyHave you been optimizing your content for questions? There are a few powerful reasons for you to start doing it now: Niche question research is the most powerful content inspiration source Questions are highly engaging: Asking a question triggers a natural answering reflex in human beings. Using questions ...

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The SEO Elevator Pitch – Whiteboard Friday

Posted by KameronJenkinsWhat is it you do again? It’s a question every SEO has had to answer at some point, whether to your family members over the holidays or to the developer who will eventually implement your suggestions. If you don’t have a solid elevator pitch for describing your job, ...

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3 Big Lessons from Interviewing John Mueller at SearchLove London – Whiteboard Friday

Posted by willcritchlowWhen you’ve got one of Google’s most helpful and empathetic voices willing to answer your most pressing SEO questions, what do you ask? Will Critchlow recently had the honor of interviewing Google’s John Mueller at SearchLove London, and in this week’s edition of Whiteboard Friday he shares his ...

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Why Local Businesses Will Need Websites More than Ever in 2019

Posted by MiriamEllis 64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report …but please don’t come away with the wrong storyline from this statistic. As local brands and their marketers watch Google play ...

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Evolving Keyword Research to Match Your Buyer’s Journey

Posted by matthew_jkayKeyword research has been around as long as the SEO industry has. Search engines built a system that revolves around users entering a term or query into a text entry field, hitting return, and receiving a list of relevant results. As the online search market expanded, one clear ...

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Content Comprehensiveness – Whiteboard Friday

Posted by KameronJenkinsWhen Google says they prefer comprehensive, complete content, what does that really mean? In this week’s episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank. Click on the whiteboard image above ...

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The Guide to Building Linked Unstructured Citations for Local SEO

Posted by MiriamEllisThis article was written jointly in partnership with Kameron Jenkins. You can enjoy her previous articles here.When you’ve accomplished step one in your local search marketing, how do you take step two? You already know that any local business you market has to have the table stakes of ...

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7 Search Ranking Factors Analyzed: A Follow-Up Study

Posted by Jeff_BakerGrab yourself a cup of coffee (or two) and buckle up, because we’re doing maths today. Again. Back it on up…A quick refresher from last time: I pulled data from 50 keyword-targeted articles written on Brafton’s blog between January and June of 2018. We used a technique of ...

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Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future

Posted by WhitesparkIn the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance of reviews, it’s almost too much to keep up with. In today’s Whiteboard Friday, we welcome ...

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The State of Local SEO: Industry Insights for a Successful 2019

Posted by MiriamEllisA thousand thanks to the 1,411 respondents who gave of their time and knowledge in contributing to this major survey! You’ve created a vivid image of what real-life, everyday local search marketers and local business owners are observing on a day-to-day basis, what strategies are working for them ...

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