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The 6 Values (and 4 Benefits) of Agile Marketing – Whiteboard Friday

Posted by AgileJimYou’ve probably heard of agile processes in regards to software development. But did you know those same key values can have a huge impact if applied to marketing, as well? Being adaptive, collaborative, and iterative are necessary skills when we live in a world where Google can pull ...

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Your Daily SEO Fix: Keywords, Concepts, Page Optimization, and Happy NAPs

Posted by FeliciaCrawfordHowdy, readers! We’re back with our last round of videos for this go of the Daily SEO Fix series. To recap, here are the other topics we’ve covered previously: Your Daily SEO Fix: The Keyword Research Edition Your Daily SEO Fix: Link Building & Ranking Zero Today we’ll ...

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How to Do a Content Audit [Updated for 2017]

Posted by Everett https://ajax.googleapis.com/ajax/libs/jquery/1.9.1/jquery.min.js (function($) { // code using $ as alias to jQuery $(function() { // Hide the hypotext content. $(‘.hypotext-content’).hide(); // When a hypotext link is clicked. $(‘a.hypotext.closed’).click(function (e) { // custom handling here e.preventDefault(); // Create the class reference from the rel value. var id = ‘.’ ...

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The Step-By-Step Guide to Testing Voice Search Via PPC

Posted by purna_vI was conned into my love of cooking by my husband. Never having set foot in the kitchen until the grand old age of 22, my husband (then boyfriend) — a former chef — said he’d teach me some simple recipes. I somewhat enjoyed the process but very ...

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Helpful Tips for Doing Search in a Low-Volume Niche

Posted by Jeremy_GottliebSEO — you know, that thing you do whereby everyone and their mother will find your site on the web. Easy, right? “Can you SEO this page for me?” or “We’re about to launch a webinar. Can you SEO-ify it, please?” I’m sure most of you reading this ...

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Ranking Multiple Domains to Own More SERP Real Estate – Whiteboard Friday

Posted by randfishIs it better to rank higher in a single position frequently, or to own more of the SERP real estate consistently? The answer may vary. In today’s Whiteboard Friday, Rand presents four questions you should ask to determine whether this strategy could work for you, shares some high-profile ...

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Giving Away the Farm: Proposal Development for New SEO Agencies

Posted by BrianChildsThere’s a huge difference between making money from selling SEO and actually making a living — or making a difference, for that matter. A new marketing agency will quickly discover that surviving on $1,000 contracts is challenging. It takes time to learn the client and their customers, and ...

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Your Daily SEO Fix: Link Building & Ranking Zero

Posted by FeliciaCrawfordLast week, we shared a series of four short videos intended to help you accomplish some easy wins using Moz Pro: Your Daily SEO Fix: The Keyword Research Edition. Week Two (that’s this week!) is focused on link building, identifying opportunities to take over SERP features, and doing ...

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The State of Searcher Behavior Revealed Through 23 Remarkable Statistics

Posted by randfishOne of the marketing world’s greatest frustrations has long been the lack of data from Google and other search engines about the behavior of users on their platforms. Occasionally, Google will divulge a nugget of bland, hard-to-interpret information about how they process more than X billion queries, or ...

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Google Algorithmic Penalties Still Happen, Post-Penguin 4.0

Posted by MichaelC-15022When Penguin 4.0 launched in September 2016, the story from Gary Illyes of Google was that Penguin now just devalued spammy links, rather than penalizing a site by adjusting the site’s ranking downward, AKA a penalty. Apparently for Penguin there is now “less need” for a disavow, according ...

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