Breaking News

Moz

Why Local Businesses Will Need Websites More than Ever in 2019

Posted by MiriamEllis 64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report …but please don’t come away with the wrong storyline from this statistic. As local brands and their marketers watch Google play ...

Read More & Comment »

Evolving Keyword Research to Match Your Buyer’s Journey

Posted by matthew_jkayKeyword research has been around as long as the SEO industry has. Search engines built a system that revolves around users entering a term or query into a text entry field, hitting return, and receiving a list of relevant results. As the online search market expanded, one clear ...

Read More & Comment »

Content Comprehensiveness – Whiteboard Friday

Posted by KameronJenkinsWhen Google says they prefer comprehensive, complete content, what does that really mean? In this week’s episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank. Click on the whiteboard image above ...

Read More & Comment »

The Guide to Building Linked Unstructured Citations for Local SEO

Posted by MiriamEllisThis article was written jointly in partnership with Kameron Jenkins. You can enjoy her previous articles here.When you’ve accomplished step one in your local search marketing, how do you take step two? You already know that any local business you market has to have the table stakes of ...

Read More & Comment »

7 Search Ranking Factors Analyzed: A Follow-Up Study

Posted by Jeff_BakerGrab yourself a cup of coffee (or two) and buckle up, because we’re doing maths today. Again. Back it on up…A quick refresher from last time: I pulled data from 50 keyword-targeted articles written on Brafton’s blog between January and June of 2018. We used a technique of ...

Read More & Comment »

Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future

Posted by WhitesparkIn the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance of reviews, it’s almost too much to keep up with. In today’s Whiteboard Friday, we welcome ...

Read More & Comment »

The State of Local SEO: Industry Insights for a Successful 2019

Posted by MiriamEllisA thousand thanks to the 1,411 respondents who gave of their time and knowledge in contributing to this major survey! You’ve created a vivid image of what real-life, everyday local search marketers and local business owners are observing on a day-to-day basis, what strategies are working for them ...

Read More & Comment »

Using a New Correlation Model to Predict Future Rankings with Page Authority

Posted by rjonesx.Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics — ...

Read More & Comment »

What to Do with Your Old Blog Posts

Posted by -LaurelTaylor-Around 2005 or so, corporate blogs became the thing to do. Big players in the business world touted that such platforms could “drive swarms of traffic to your main website, generate more product sales” and even “create an additional stream of advertising income” (Entrepreneur Magazine circa 2006). With ...

Read More & Comment »

What SEOs Can Learn from AdWords – Whiteboard Friday

Posted by DiTomasoOrganic and paid search aren’t always at odds; there are times when there’s benefit in knowing how they work together. Taking the time to know the ins and outs of AdWords can improve your rankings and on-site experience. In today’s edition of Whiteboard Friday, our fabulous guest host ...

Read More & Comment »