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How to Get All Your Search Console Data from the API (Plus, Learn How to Use Python)

Posted by Dom-WoodmanWhat will you learn from this post? How to get lots of Search Console data quickly and easily How to run a Python script And who can do it? Hopefully, it should be accessible to any beginner. Why do we use the API to get Search Console data?At ...

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Constant Content: The Silver Bullet for Failing Content Marketing Strategy

Posted by SimonPensonIncredible, isn’t it? Despite all the fanfare and pageantry that has followed content marketing over the last few years, fewer than 6% of marketers confidently claim to be executing content marketing strategies properly. It’s just one of a handful of eye-popping stats to come out of the State ...

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Do We Still Need to Disavow in the Era of Penguin 4.0?

Posted by MarieHaynesIt has now been six months since the launch of Penguin 4.0. In my opinion, Penguin 4.0 was awesome. It took ages for Google to release this update, but when they did, it was much more fair than previous versions of Penguin. Previous versions of Penguin would cause ...

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What Makes Mozzers Tick? (An April Fools’ Day Alternative)

Posted by Nick_SayersAfter five years at Moz, I’ve found that I work with some of the most creative and talented people I’ve ever met. When it came time to brainstorm ideas for an April Fools video this year, rather than tricking people like every other company does, we decided instead ...

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Schema.org Just Released New Restaurant Menu Markup — Here’s How to Get Started

Posted by TouchPointDigitalBy now, most people who follow SEO are familiar with structured data, the Schema.org vocabulary, and rich snippets. Even those who know very little about SEO appreciate the benefits of adding structured data to their websites, namely that they might be able to get rich snippets in search ...

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Minimum Viable SEO: If You Only Have a Few Minutes Each Week… Do This! – Whiteboard Friday

Posted by randfishEven if you know — deep down in your heart of hearts — how important SEO is, it’s hard to prioritize when you have less than 3 hours a month to devote to it. But there’s still a way to include the bare minimum, even if you run ...

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​Feast Your Eyes on the MozCon 2017 Initial Agenda

Posted by ronell-smithAccording to our calculations, MozCon 2017 is a mere 158,000 minutes away. (But who’s counting, right?) As you might have guessed, we’re quite excited about our latest event, in large part because we have some new tricks up our sleeves. (More on that at a later date. We ...

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How to Make Sure Your Digital Marketing Strategy is Results-Driven

Posted by Alex-TTo measure, or not to measure? When it comes to outlining potential metrics in digital marketing, I always ask myself a question: “Can I measure this?” For the most crucial elements of your strategy, the answer will likely be yes. But digital marketing involves tons of metrics that ...

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Local SEO Spam Tactics Are Working: How You Can Fight Back

Posted by Casey_MerazFor years, I’ve been saying that if you have a problem with spammers in local results, you can just wait it out. I mean, if Google cared about removing spam and punishing those who are regular spammers we’d see them removed fast and often, right? While there are ...

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Structuring URLs for Easy Data Gathering and Maximum Efficiency

Posted by Dom-WoodmanImagine you work for an e-commerce company.Wouldn’t it be useful to know the total organic sessions and conversions to all of your products? Every week?If you have access to some analytics for an e-commerce company, try and generate that report now. Give it 5 minutes.…Done?Or did that quick ...

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