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New Findings Show Google Organic Clicks Shifting to Paid

Posted by Brian_WOn the Wayfair SEO team, we keep track of our non-branded click curves: the average click-through rate (CTR) for each ranking position. This helps us accurately evaluate the potential opportunity of keyword clusters. Over the last two years, the total share of organic clicks on page one of ...

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Special Notes for SABs Amid Decreased Local Search Visibility

Posted by MiriamEllisOne of the most common complaints I hear from service area business owners, like plumbers, locksmiths, and housekeepers, is that Google has always treated them as an afterthought. If you’re in charge of the digital marketing for these business models, it’s vital to understand just how accurate this ...

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The SEO Competitive Analysis Checklist

Posted by zeehjThe SEO case for competitive analyses“We need more links!” “I read that user experience (UX) matters more than everything else in SEO, so we should focus solely on UX split tests.” “We just need more keywords on these pages.” If you dropped a quarter on the sidewalk, but ...

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Paid Social for Content Marketing Launches – Whiteboard Friday

Posted by KaneJamisonStuck in a content marketing rut? Relying on your existing newsletter, social followers, or email outreach won’t do your launches justice. Boosting your signal with paid social both introduces your brand to new audiences and improves your launch’s traffic and results. In today’s Whiteboard Friday, we’re welcoming back ...

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How to Track Your Local SEO & SEM: A Guide

Posted by nickpiernoIf you asked me, I’d tell you that proper tracking is the single most important element in your local business digital marketing stack. I’d also tell you that even if you didn’t ask, apparently. A decent tracking setup allows you to answer the most important questions about your ...

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How and Why to Do a Mobile/Desktop Parity Audit

Posted by Everett Google still ranks webpages based on the content, code, and links they find with a desktop crawler. They’re working to update this old-school approach in favor of what their mobile crawlers find instead. Although the rollout will probably happen in phases over time, I’m calling the day ...

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Moz’s Brand-New SEO Learning Center Has Landed!

Posted by rachelgooodmanmooreCHAPTER 1: A New HopeA long time ago in a galaxy far, far away, marketers who wanted to learn about SEO were forced to mine deep into the caverns of Google search engine result pages to find the answers to even the most simple SEO questions. Then, out ...

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10 Things that DO NOT (Directly) Affect Your Google Rankings – Whiteboard Friday

Posted by randfishWhat do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might’ve gotten a hint from the title: not a single one of them directly affects your Google rankings. In this rather comforting Whiteboard Friday, Rand lists out ...

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How to Prioritize SEO Tasks [+Worksheet]

Posted by BritneyMuller“Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk. As my mind spun into a million different directions and I struggled to form complete sentences, I asked for a more specific website example. A healthy discussion ensued after more direction was provided, ...

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So You Want to Build a Chat Bot – Here’s How (Complete with Code!)

Posted by R0bin_L0rdYou’re busy and (depending on effective keyword targeting) you’ve come here looking for something to shave months off the process of learning to produce your own chat bot. If you’re convinced you need this and just want the how-to, skip to “What my bot does.” If you want ...

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