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Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward

Posted by MiriamEllisDid you recently notice a minor or major drop in your Google review count, and then realize that some of your actual reviews had gone missing, too? Read on to see if your experience of removal review was part of the action Google took in late May surrounding ...

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An 8-Point Checklist for Debugging Strange Technical SEO Problems

Posted by Dom-WoodmanOccasionally, a problem will land on your desk that’s a little out of the ordinary. Something where you don’t have an easy answer. You go to your brain and your brain returns nothing. These problems can’t be solved with a little bit of keyword research and basic technical ...

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Moz’s Mid-Year Retrospective: Exciting Upgrades from the First Half of 2018

Posted by NeilCristEvery year, we publish an overview of all the upgrades we’ve made to our tools and how those changes benefit our customers and Moz Community members. So far, 2018 has been a whirlwind of activity here at Moz — not only did we release a massive, long-awaited update ...

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When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics… and When They Aren’t – Whiteboard Friday

Posted by randfishWhen is it right to use metrics like bounce rate, pages per visit, and time on site? When are you better off ignoring them? There are endless opinions on whether these kinds of metrics are valuable or not, and as you might suspect, the answer is found in ...

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Trust Your Data: How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics

Posted by CarlosesalThere is no doubt that Google Analytics is one of the most important tools you could use to understand your users’ behavior and measure the performance of your site. There’s a reason it’s used by millions across the world. But despite being such an essential part of the ...

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How a Few Pages Can Make or Break Your Website

Posted by Jeff_BakerA prospect unequivocally disagreed with a recommendation I made recently. I told him a few pages of content could make a significant impact on his site. Even when presented with hard numbers backing up my assertions, he still balked. My ego started gnawing: would a painter tell a ...

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Risk-Averse Link Building – Whiteboard Friday

Posted by rjonesx.Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you’re likely to be asked for this work or you’re looking to hire someone for it, it’s a good idea to have a ...

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Beyond Youtube: Video Hosting, Marketing, and Monetization Platforms, Compared

Posted by AnnSmartyA few weeks ago I did a step-by-step article on building up your YouTube presence. When writing the article, I immediately had a follow-up idea on expanding my tips beyond YouTube. Since then, some of the comments have confirmed the need for this follow-up. The increasing interest in ...

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Looking Beyond Keywords: How to Drive Conversion with Visual Search & Search by Camera

Posted by Jes.ScholzLet’s play a game. I’ll show you an image. You type in the keyword to find the exact product featured in the image online. Ready? Google her sunglasses… What did you type? Brown sunglasses? Brown sunglasses with heavy frame? Retro-look brown sunglasses with heavy frame? It doesn’t matter ...

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PICA Protocol: A Visualization Prescription for Impactful Data Storytelling – Whiteboard Friday

Posted by Lea-PicaIf you find your presentations are often met with a lukewarm reception, it’s a sure sign it’s time for you to invest in your data storytelling. By following a few smart rules, a structured approach to data visualization could make all the difference in how stakeholders receive and ...

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