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The Long-Term Link Acquisition Value of Content Marketing

Posted by KristinTynskiRecently, new internal analysis of our work here at Fractl has yielded a fascinating finding: Content marketing that generates mainstream press is likely 2X as effective as originally thought. Additionally, the long-term ROI is potentially many times higher than previously reported. I’ll caveat that by saying this applies ...

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A Quarter-Million Reasons to Use Moz’s Link Intersect Tool

Posted by rjonesx.Let me tell you a story. It begins with me in a hotel room halfway across the country, trying to figure out how I’m going to land a contract from a fantastic new lead, worth annually $250,000. We weren’t in over our heads by any measure, but the ...

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SEO Negotiation: How to Ace the Business Side of SEO – Whiteboard Friday

Posted by BritneyMullerSEO isn’t all meta tags and content. A huge part of the success you’ll see is tied up in the inevitable business negotiations. In this week’s Whiteboard Friday, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO ...

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NEW On-Demand Crawl: Quick Insights for Sales, Prospecting, & Competitive Analysis

Posted by Dr-PeteIn June of 2017, Moz launched our entirely rebuilt Site Crawl, helping you dive deep into crawl issues and technical SEO problems, fix those issues in your Moz Pro Campaigns (tracked websites), and monitor weekly for new issues. Many times, though, you need quick insights outside of a ...

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Do You Need Local Pages? – Whiteboard Friday

Posted by Tom.CapperDoes it make sense for you to create local-specific pages on your website? Regardless of whether you own or market a local business, it may make sense to compete for space in the organic SERPs using local pages. Please give a warm welcome to our friend Tom Capper ...

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Ranking the 6 Most Accurate Keyword Research Tools

Posted by Jeff_BakerIn January of 2018 Brafton began a massive organic keyword targeting campaign, amounting to over 90,000 words of blog content being published. Did it work? Well, yeah. We doubled the number of total keywords we rank for in less than six months. By using our advanced keyword research ...

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How to Win Some Local Customers Back from Amazon this Holiday Season

Posted by MiriamEllis Your local business may not be able to beat Amazon at the volume of their own game of convenient shipping this holiday season, but don’t assume it’s a game you can’t at least get into! This small revelation took me by surprise last month while I was ...

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What Do Dolphins Eat? Lessons from How Kids Search

Posted by willcritchlowKids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold words, taking search suggestions and related searches as answers — there’s ...

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Google’s August 1st Core Update: Week 1

Posted by Dr-PeteOn August 1, Google (via Danny Sullivan’s @searchliaison account) announced that they released a “broad core algorithm update.” Algorithm trackers and webmaster chatter confirmed multiple days of heavy ranking flux, including our own MozCast system: Temperatures peaked on August 1-2 (both around 114°F), with a 4-day period of ...

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Rewriting the Beginner’s Guide to SEO, Chapter 4: On-Page Optimization

Posted by BritneyMullerChapter Four of the Beginner’s Guide to SEO rewrite is chock full of on-page SEO learnings. After all the great feedback you’ve provided thus far on our outline, Chapter One, Chapter Two, and Chapter Three, we’re eager to hear how you feel about Chapter Four. What really works ...

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