Measure Form Usage with Event Tracking – Whiteboard Friday

January 23, 2020 Moz

Posted by Matthew_EdgarWhen it comes to the forms your site visitors are using, you need to go beyond completions — it's important to understand how people are interacting with them, where the strengths lie and what errors might be complicating the experience. In this edition of Whiteboard Friday,...

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How to Scale Your Content Marketing: Tips from Our Journey to 100,000 Words a Month

January 20, 2020 Moz

Posted by JotFormmarketingIn the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month. All types of content would count toward the goal, including posts on our own blog, help gu...

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The True Value of Top Publisher Links

January 19, 2020 Moz

Posted by KristinTynskiI’m often asked about what results are earned through content marketing and digital PR. So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have en...

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Mining Reddit for Content Ideas in 5 Steps – Whiteboard Friday

January 16, 2020 Moz

Posted by DanielRussellFor marketers, Reddit is more than a tool to while away your lunch break. It's a huge, thriving forum with subreddits devoted to almost any topic you can imagine — and exciting new content ideas lurk within threads, just waiting to be discovered. In this edition of Whiteboar...

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What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

January 14, 2020 Moz

Posted by Alan_ColemanHello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz...

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How to Use Tools to Determine Which Content to Re-Optimize: A Step-by-Step Guide

January 13, 2020 Moz

Posted by Jeff_BakerWhy is everyone and their grandparents writing about content re-optimization? I can’t speak for the people writing endless streams of blogs on the subject, but in Brafton’s case, it’s been the fastest technique for improving rankings and driving more traffic. As a matter of...

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Intro to Python – Whiteboard Friday

January 9, 2020 Moz

Posted by BritneyMullerPython is a programming language that can help you uncover incredible SEO insights and save you time by automating time-consuming tasks. But for those who haven't explored this side of search, it can be intimidating. In this episode of Whiteboard Friday, Britney Muller and a t...

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Find Competitive Keywords, Ranking Distributions, & Common Questions: 3 Workflows for Smarter Keyword Research

January 8, 2020 Moz

Posted by FeliciaCrawfordWhat keywords do your top competitors both rank for that you're missing out on? How do you know how much top real estate your URL or page owns in the SERPs? How can you discover answers to your searchers' most common questions and beef up that FAQ page? We can answer all of ...

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2020 Local SEO Success: How to Feed, Fight, and Flip Google

January 5, 2020 Moz

Posted by MiriamEllis Image credit: Migaspinto If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. I love interesting towns and cities, with a wide array of useful goods and services. Nothing in my career satisfies me ...

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How to Create 10x SEO Reports – Whiteboard Friday

January 2, 2020 Moz

Posted by Cyrus-ShepardNew year, new you — when it comes to SEO reporting, at least! We're kicking off 2020 with a comprehensive yet gloriously simple recipe from Cyrus Shepard for creating truly effective SEO reports. From tying KPIs to business metrics to delivering bad news effectively, your re...

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