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It’s a Brave New World for B2B Sales and Marketing As the economy improves, lessons learned during the recession promise to impact business-to-business sales, product development, finance and marketing groups for the next five years, according to a study by McKinsey. Interviews with senior sales executives and buyers at leading ...

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More than 40 years ago, an iconic emblem of the 60s radical counterculture was published as a field manual for militants to defeat big government and big business. Abbie Hoffman’s Steal This Book provided step-by-step formulas, mostly illegal, to defeat the establishment – even to the extent of stealing his own book. ...

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David Gray and Diane Erbstoesser with TAM International at the BMA Lantern Awards. Their fractional ads, produced by Convergent1, ran on the front cover of the OTC show daily and won the BMA Lantern award for best in show.Fracking might be the hottest thing in the oilfield these days, but ...

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QR Codes at Trade Shows Roger Lewis of Alliance Tech, an event technology solutions provider focused on marketing metrics for tradeshows, recently posted comments about how exhibitors are benefiting from QR codes at shows and industry events. He wrote that exhibitors, like other advertisers, made early mistakes but have learned ...

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Check out this cool website: Under Armour “I WILL” Campaign Industry News: Top Winners at the 2013 Festival de Cannes My Webpick of the Month: live your style The post ANTHONY appeared first on Convergent1. Please click the link below to view full content: Source – Convergent1: ANTHONY

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