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New Facebook Features Could Boost Social Media Marketing

You probably know by now that Facebook is no longer just a social networking site; in fact, it’s a much bigger online social media marketing platform for organizations and businesses than it ever was. Facebook is aware of that, and therefore keeps introducing new social media marketing tools and features ...

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Taking Advantage of “Google My Business” In Search Engine Marketing

Google My Business or GMB, gives users access to the perks and features offered by Google that can help increase local or worldwide exposure, open lines of communication between the company and its customers, and provide the world with accurate and up-to-date information about a company through search engine marketing. ...

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Social Media Marketing Trends To Watch for in 2016

Whether in the city of Houston, or anywhere around the world, it’s simply mind-blowing how rapidly consumer expectation for engagement, and the online social media marketing landscape, keeps changing. It seems that there are always new platforms popping up- keeping companies on their toes with regards to social media marketing. ...

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3 Companies That Changed Their Logo in 2015

A company logo is often the first thing that sticks to a consumer’s mind when thinking of a product, brand, or company. Designed to be visually appealing and easy to remember, logos play an important role in business marketing and in maintaining a company identity. A logo is often the ...

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2016 Website Design Trends For Houston

Everyone knows that having a web presence is a must for business owners in today’s commercial world. Not everyone, however, understands that the website design itself communicates a lot about your business to your customers. Popular trends in web design; like richer animations, material designs, micro-interactions, and multi-responsive sites, will ...

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What Is Periscope & How Is It Being Used In Marketing

Periscope is one of the most popular mobile apps for streaming video. It works somewhat like YouTube, but footage is broadcast live at specific times. The app comes from Twitter, so it’s easy to tell followers when to watch. Major companies, like Dunkin’ Donuts and Adidas, have successfully used Periscope ...

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3 Steps For Social Media Marketing Success

The process of search engine marketing is now essential for making your business or organization stand out among the competition. Your social media accounts provide a platform for you to interact with your customers in real time. The following steps will help boost your chances for local social marketing success ...

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3 Trends In Social Media Marketing You Should Know

The vast majority of Houston’s small business owners agree that the use of social media is an important factor in the growth and success of their business. The trends in social media marketing continue to shift; however, understanding the leading trends that are currently taking place on Facebook, Twitter, Pinterest, ...

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The 5 Biggest Virtual Reality Breakthroughs Of 2015

Technology is changing by the minute.  In 2015, one of the areas that made the greatest strides was virtual reality (VR). The VR marketplace continued to expand its audience and available products and services. Five things stood out this past year. #1 VR headsets are improving and evolving. The market ...

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The Ringly Wearable Tech Ring

Wearable technology is all the rage today with devices becoming smaller, and their list of features getting longer. It seems like every item has a smart version from glasses to wristwatches. With Ringly, we now have the option of slipping a state-of-the-art gadget onto our fingers. What It Is Ringly ...

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