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The One-Hour Guide to SEO, Part 2: Keyword Research – Whiteboard Friday

Posted by randfishBefore doing any SEO work, it’s important to get a handle on your keyword research. Aside from helping to inform your strategy and structure your content, you’ll get to know the needs of your searchers, the search demand landscape of the SERPs, and what kind of competition you’re up ...

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These 10 Amazon Alexa skills are more weird than useful

Amazon’s Alexa voice assistant is a lot of different things at once. To some people, it’s a useful tool that makes daily household life significantly more convenient.  To others, it’s a bit invasive and creepy to have something listening to all of your conversations at home.  One thing most people ...

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A beginner's guide to sexting as enthusiastic consent

Sexting gets a bad rep. But we shouldn’t confuse the sins of an unsolicited dick pic with the gift of an enthusiastically consensual dick pic. Getting horny with your partner over text isn’t just great foreplay. For many it can also act as an ideal space for establishing enthusiastic consent, ...

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How to stream Apple's March 25 event

One of the worst-kept secrets in tech over the past year or so is that Apple is gearing up to launch a video streaming service akin to Netflix.  It’s one of the few services Apple doesn’t offer at this point, so the news is hardly a surprise. Still, Apple hasn’t ...

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Amazon to introduce video ads in mobile-app search results — report

The buy reportedly requires a minimum $35,000 budget. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: Amazon to introduce video ads in mobile-app search results — report

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Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners

Alexa devices dominate, but higher Google Home NPS scores suggest it will have better word of mouth and could gain market share. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: Survey finds Google Home users ...

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Google’s neural matching versus RankBrain: How Google uses each in search

Neural matching helps Google better relate words to searches, while RankBrain helps Google better relate pages to concepts. Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: Google’s neural matching versus RankBrain: How Google uses each ...

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Let Customer Reviews Drive Your Conversions

Live Webinar: Thursday, April 4, at 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article. Please click the link below to view full content: Source – Search Engine Land: Let Customer Reviews Drive Your Conversions

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Google’s March 2019 core quality update: Stories of recovery

Here’s an early look at a nutrition, small e-commerce and larger informational site after the March update. Each made changes based on clues from Google’s Quality Raters’ Guidelines; all saw gains in traffic after the update. Please visit Search Engine Land for the full article. Please click the link below ...

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SEO Is a Means to an End: How Do You Prove Your Value to Clients?

Posted by KameronJenkins“Prove it” is pretty much the name of the game at this point. As SEOs, we invest so much effort into finding opportunities for our clients, executing strategies, and on the best days, getting the results we set out to achieve. That’s why it feels so deflating (not ...

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